Question:
We are an adnetwork firm, we do serve more than 60 MM impressions / month across the globe, we were using Zedo for ad serving, now we want to shift to OpenX Ad server due
to some issues with Zedo, we do serve Banners,Pops,Contextual,Text
ads,floating ads, want to know more about your services and support, we
had already insatlled OpenX @ our end, wanted to know is there any
chance of doing contextual targeting in OpenX, if so can you guys
provide me the details of service & support
Answer:
As we know, for displaying contextual targeting banners, we have to crawl page and we need to gather all keywords in page which is not possible in openx.
So, we have other option is we can give keywords in source variables in invocation code and it will display related banners.
Our services and supports:
Still OpenX is not giving full control in displaying banners according to keywords. We can make it as you want, even we can customize this functionality according
to your (unique) requirements.
Also, we can do some other way to display best appropriate banner in publisher sites.
1) We can implement category targeting in OpenX so that most banners will displayed in sites which are in its targeted category.
2) We can extract some keywords from site URL and we can allow advertiser to give list of keywords and if both are matched then OpenX will give higher priority to this banner.
Implementation Time: 15 days.
Still, we need your detailed final requirements so we can go further on this.
