Archive for May, 2009

All banners invocation code with active and non active banners

Saturday, May 23rd, 2009

Question:
How do create single invocation code for all linked banners including active banners and non active banners?

Answer:
The publisher can view all the linked banners and he/she can also use these in his/her site to attract other advertisers.

Using this code, the publisher can view all the linked banners and he/she can also use these in his/her site to attract other advertisers.

This will not display the deactivated and expired banners.

Will provide a single invocation code.
Will list only the active and existing banners.
Will display all the linked banners with a single code.
Very useful to the publisher to attract new advertisers.

for more info:

http://www.adservermods.com/openxmods/all-banners-invocation-code/prod_1296.html

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Posted in Maintenance | No Comments »

Advertiser registration module in openx

Wednesday, May 20th, 2009

Question:
How do create an advertiser registration in openx?
Don’t have to depend on the administrator for each and every thing,right from creating an account.

Answer:

This option is not available in openx. we have created for this feature.

The advertiser can register himself using this special mod.

This requires only few informations from the user before registering.

After registering, the advertiser can login using their user name and password

Advertiser can self register, edit etc…It collects few specific informations
about the advertiser.

It is very easy to work with and very useful to the advertiser.

For more info:

http://www.adservermods.com/openxmods/Advertiser-and-publisher-registration-module/prod_1385.html

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Posted in UI Customization | No Comments »

Niche Adnetwork for Bloggers

Wednesday, May 20th, 2009

Question:

I want to setup a niche ad network for bloggers.

Which of your mods do I need to make this all a self serve service for the blogger and the advertiser? Please can you give me a proposal of the mods required (PayPal Payment, Reporting, etc.) to offer a efficient solution for both.

Also I woul like to know how much time would it take to cutomize the UI to get a more corp. ID and to change the standard UI of OpenX?

This all should compliment the goal to help bloggers to make the best deal by monetize their ad invenory.

Answer:

I think you wants existing blogger or blogger who register with your site (may be wordpress) should use their username and password to check their earnings, right? So, we have to integrate wordpress and OpenX (for same session, or say same username and password for both application).

We can use and customize below mods to make your site with all your require functionality.

For signup:

http://www.adservermods.com/openxmods/Advertiser-and-publisher-registration-module-with-all-permissions/prod_830.html

For billing :

http://www.adservermods.com/openxmods/Billing-Module/prod_608.html

or  http://www.adservermods.com/openxmods/Billing-System-Integration-with-paypal/prod_1002.html

for Reporting:

http://www.adservermods.com/openxmods/Customized-Statistics-Reports-for-Advertisers-&-Publishers/prod_1399.html

All mods need some customization and integration with your site which will take approximately 3 to 5 days.

Let me know your requirements in details (with flow) including your existing application(or site) link.

Question:

Also I would like to know how much time would it take to cutomize the UI to get a more corp. ID and to change the standard UI of OpenX?

Answer:

If you want small changes in OpenX UI with different colors then you can use our themes mod depends upon your site look.

http://www.adservermods.com/openxmods/Blue-Theme/prod_1312.html

http://www.adservermods.com/openxmods/Burly-wood-Theme/prod_1311.html

http://www.adservermods.com/openxmods/Olivegreen-Theme/prod_1310.html

http://www.adservermods.com/openxmods/Green-theme/prod_1309.html

http://www.adservermods.com/openxmods/Yellow-theme/prod_1308.html

http://www.adservermods.com/openxmods/Brown-theme/prod_1306.html

http://www.adservermods.com/openxmods/Red-theme/prod_1307.html

If you choose any of above mod and wants to change some UI with your image then we can do it in 1 to 2 days.

If you want big customization in design of OpenX then let us know with picture or wireframe. It may take 4 to 6 days depends upon required changes.

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Behavior Targeting for openx

Tuesday, May 19th, 2009

Question:
How do create the target the customers on their behavior and see the all banner, campaign targeting?

Answer:
Behavioral targeting uses information collected on an individual’s web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
Behavioral Targeting allows site owners or ad networks to display content more relevant to the interests of the individual viewing the page.
The most common type of Behavioral Targeting is Based on website/web page visited. In this case behavioral segments are developed by aggregating users who have gone to specific web sites that have very targeted content.
You can target the banners in the openx to the targeted users to more click conversions rate.
For example, if the user moves from the music site to the health site, then we know that he is interested in the Music and we will display the music related Ads in the navigating pages.
Also the Ads that are displayed is based with the priority for the recently visited category.
for more details:

http://www.adservermods.com/openxmods/Behavior-Targeting/prod_1405.html

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Behaviour targeting plugin for OpenX

Monday, May 18th, 2009

Question:

I would like to create a plugin for OpenX that uses my custom behavior targeting engine.

Answer:

We are assuming that your engine is already implemented and giving output as you explained. Let me know how we can pass unique userid (is it viewerid(OAID) of OpenX?), demographics info (this info should be passed by invocation code, right? Otherwise you should have this in DB.) and list of linked banners.

So, we will pass all above information to your engine (by curl or xml-rpc, depends upon your engine) in banner request page (ajs.php for javascript banner) and we will have best to worst banner list and we will display best banner to user. Also, we will send your engine this information (viewerid, payoff (revenue of campaign, right?)) to your engine. (Your engine may processing this information to decide best to worst banner for user depends upon user clicks, right?)

Implementation of above functionality will take approximately 4 days.

Question:

Yes, this sounds correct.

Our engine can accept requests via curl.

I’m not sure I understand how the click data gets back in to my engine. Is that an additional curl call?

Answer:

Yes, we have to send clicked data through curl to your engine in click event and your engine should receive those data and store as engine needs.

Posted in Targeting | No Comments »

OpenX Plugin for publisaher to submit URL and returns category

Monday, May 11th, 2009

Question:

I do not have many detailed requirements. The goal is to create a OpenX plugin.

The plug-in would do the following:

1) for a publisher, submit a URL to our engine.

2) the return would be a category.

So I see it like this.

PHP Code

Get URL from publisher setup screen in the OpenX Globals, URI?

Send this URL to the J2EE engine. (we would need to either provide you a webservice or something HTTP restful)

The J2EE engine makes it’s determination and return a category (string)

In addition to this flow would be some simple error handling such as service not available and no category match. The PHP code would either populate an open X screen or write the category to the proper place in the data model.

What do you think?

Answer

Yes, we can implement plugins (customization) in page where publisher gives his site url and we will pass it to your J2EE Engine (which should give category string by REST or XML-RPC method) and we will show matched category in category dropdown otherwise we will show “Currently this service is not available.”.

You need to make REST or XML-RPC access method for J2EE engine so we can use that webservice to get category.

Our code implementation will take 1 day.

Let me know if you need any other things in this.

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OpenX for Ads in Gaming Platform

Monday, May 11th, 2009

Question:

We have developed a gaming platform for web and mobile for multiplayer casual gaming. In our platform we can serve \”in game\” ads. We have installed OpenX to use it as our core system that communicates with our gaming server. Here are a list of modules/services that we need consultation services:

1. Various ad servers support. We will be hosting ads in our OpenX installation, but we will also deliver ads from other ad servers via our OpenX. We have done this using HTML Banner, but we need to filter the received ads.

2. IP case: Since we are not talking for browser ad delivery, we have a case for the IP address of the end user. We explain: The request to the OpenX server, is coming from the Game Server IP, and he is the one that submits the ads to the end clients. However we want to track and store the end users ip address.

3. Affiliation Support We will support affiliation banners and we will have to track: New Subscriptions Game Downloads Advertisments shown for the users that came from the specific affiliate. Thanks for your response. Sorry for the long email but i just want to save time from sending emails back and forth.

Answer:

We can use OpenX to serve ads to game server. Also, we can customize OpenX (as it’s open source) according to your needs.

We need more explanation on each point. See my comments on each point.

1. Various ad servers support. We will be hosting ads in our OpenX installation, but we will also deliver ads from other ad servers via our OpenX. We have done this using HTML Banner, but we need to filter the received ads.

à How do you want to filter received ads? If it’s from our network than we can filter as we need but it’s from other ad network than we need to see possibility. Suppose, it’s from Google AdSense than as you may know, we cant filter them but suppose, it’s from other network which allow to fetch ads by other method (image or xml) then we can. Let me know your possible ad server code?

2. IP case: Since we are not talking for browser ad delivery, we have a case for the IP address of the end user. We explain: The request to the OpenX server, is coming from the Game Server IP, and he is the one that submits the ads to the end clients. However we want to track and store the end users ip address.

à If your game server can pass IP address of user to OpenX then we can get and store IP address of end user. (Game server should have this ability.)


3. Affiliation Support We will support affiliation banners and we will have to track: New Subscriptions Game Downloads Advertisments shown for the users that came from the specific affiliate.

We can have all statistics as we will store all required information in database. We can use image tracking to see conversion (or say game download).

Implementation of core part of above functionality will take 15 to 20 days. (I have not included any time estimation for signup for advertisers or any permissions to advertiser as you have not mentioned still if you need this then you can purchase mods from www.adservermods.com )

http://adservermods.com/openx-mods/advanced-advertiser-signup-with-all-permissions/prod_1262.html

Thanks for more details and it’s clear almost your requirements.

Affiliates Registration

An Affiliate can register and include a promotional banner to his web site.

Each affiliate can not see other affiliates or any other data

è We will give signup for affiliates and all required permissions to setup zone for their sites. (I assumed affiliate as Publisher of your ad-network.)

Statistics for Affiliates that include:

Number of registrations

Number of advertisements displayed to these users

è They can see our customized statistics of openx for all stats.

Restricted Advertisement Support

An affiliate must be able to exclude advertising categories

è Affiliate can decide which type of banners he wants to display in his site.

Targeted Advertisements:

This means that the end users must receive advertisements based on their IP address and when possible according to their gender and age.

è If affiliate can pass user gender and age with IP then we can easily target ads by user profile.

(Here, you have not given any information about Advertiser signup and permissions but I assumed same as publisher. Also, advertiser will have one page in control panel where he can target his ads by user demographic and IP address (if you want).)

Implementation of this functionality will take 15 days. (We will use OpenX as our base.)

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Posted in Integration | No Comments »

Sports targeting ads using OpenX

Tuesday, May 5th, 2009

Question:

I am trying to target specific forums within my vBulletin site. For example, if my site is all about sports, I have forums including Football, Baseball, Swimming, Basketball, etc. I\’m trying to be able to sell adspace to advertisers who only want to target the Swimming forum. Or, if they so choose, target Swimming & Water Polo. Let me know if you need any further information.

Answer:

I have gone through your requirement and we can implement the functionality that you require.

I am assuming that you have the sports site with the vBulletin as your forum.

You want your advertisers to target the Ads to the particular category, like swimming, football etc.,

We can use the same category values(swimming, football and baseball), that you are using in the Forum.

The implementation of the functionality will take 3-5 days.

Also we have the significant modules like, Advertiser Signup with all permissions, simple Advertisers sign up and the Billing Modules.

Have a look at following links:

http://www.openxservices.com/openx-customization-signup.php

http://www.openxservices.com/openx-customization-billing.php

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Posted in Customized ads, Targeting | No Comments »