Archive for February, 2011

OpenX tutorial 3: Creating and Modifying banners under campaign

Saturday, February 12th, 2011

Adding & assigning banners to campaign

Create/ edit banners

A banner is the ad that will be displayed in the websites. It can be different type of file formats.

Adding a new banner:

To add a banner to a campaign:

  • .Click the Add new banner link on the Campaigns tab.

  • .Click the Add new banner link on the Banners tab.

Types of banner:

Local banner web server:

You can create the banner that will be stored in the same machine as OpenX using the Local banner (web server) option. You can upload image banners (.jpg, .jpeg, .gif, .png, .swf, .mov, .rpm file formats).

Local banner SQL:

You can create the banner that will be stored in the OpenX database using the Local banner (SQL) option. You can upload image banners (.jpg, .jpeg, .gif, .png, .swf, .mov, .rpm file formats).

External Banner:

You can create the banner that will be stored on a separate machine using the External banner option. You can create banners (.jpg, .jpeg, .gif, .png, .swf, .mov, .rpm file formats).

HTML Banner:

You can enter HTML code for banners such as plain text ads, forms, or banners with multiple images. You can also use HTML code from external ad networks such as Google Ad Sense.

TEXT Banner:

Text ads are similar in style to Google Sponsored Links.

Editing a banner:

To edit a banner Click the Banners tab. Then click on the banner which ever you want to edit. You can edit all the properties of the banner. For image type of banners you can upload new image also but you can change the type of banner.

Deleting a banner:

To delete a banner select the banners whichever you want in the Banners tab and then click the Delete button.

Activate/ Deactivate banners

To activate/ deactivate the banner Click on the Activate/ Deactivate link in the Banners tab.

Setting Delivery limitation for the banners

      • .Adding/ removing delivery limitations:

To add delivery limitation on a banner, click on any banner Delivery Options tab in the Banners tab. There you can add various delivery limitations to the banner.

To remove any particular delivery limitation for a banner click on the Red Crossed button in the right side.

Capping delivery per visitor:

You can cap the delivery of the based on the unique visitor.

Linking zones to the banner:

To link the zones with the banner click on the Linked Zones tab. There you can find all the matching websites and zones will appear. You can select the websites/ zones whichever you want to link and Click Save changes.

Append HTML code to the banner

You can append the HTML code to the banners which you have created.

Banner Management

      • .Duplicating a banner:

To duplicate a banner, click on the Actions option. There you will find the Duplicate Option.

      • .Moving a banner to other campaign:

To move a banner, click on the Actions option. There you will find the Move to Option, in that you can select the campaign in which you want to move the banner.

OpenX Tutorial 2: Creating Campaigns

Saturday, February 12th, 2011

Creating Campaigns


Campaigns belong to individual advertisers, and you should create an advertiser before defining a campaign. A campaign contains a number of Ads or Banners that can share delivery settings, or alternatively, different delivery settings can be assigned to each banner.

Creating New Campaign

Once the Advertiser is created, from the Advertisers screen click Add new campaign. This will take you to the Add new campaign screen:

The next step is to define what type of campaign is needed for this advertiser. The three campaign types are:

  • .Contract: The Ads for a contract campaign are delivered a pre-arranged number of times per day for a specific number of days.
  • .Contract (Exclusive): An exclusive contract campaign’s Ads will take up all impressions, and is prioritized above all other campaigns.
  • .Remnant: A standard campaign type that can be limited according to an end date or other specific limit.

Once the campaign type is selected for the advertiser, then the other details are needed to be filled for the campaign as shown in the below snap shot.

Date:

Enter the campaign’s start and end dates as the Advertiser Requires.

Pricing:

Allow you to set the campaign’s pricing model (cost per Impression/click/action, etc.).

Priority in relation to other campaigns:

The default priority level is 5. Set your priority level between 1 and 10 (10 being the highest priority). The limitation for the impressions/clicks or conversions can be set as required if advertiser desires, to a certain number per day.

Delivery capping per visitor:

Here we can limit campaign views to a certain number either in total or per session. This avoids the spam views.

Miscellaneous:

If desired the advertiser and websites associated with this campaign can be hidden.

Also the companion positioning can be assigned. When the companion positioning option is enabled, OpenX will attempt to deliver all ads from this campaign together on the same page while displaying to the end user.

Once you have made your selections, hit Save Changes to go to the Campaigns screen.

eCPM Prioritization

eCPM prioritization is a feature that automatically prioritizes all of your non-contract campaigns according to each campaign’s performance. It computes the effective CPM for each of your CPC, CPA and CPM-based remnant campaigns and then determines the optimum weight to assign to each campaign so as to maximize your overall revenue. This feature is set at the account-level by the Administrator.

Admin Settings:

To enable the eCPM prioritization,

  • .Go to My Account > Preferences
  • .Click on the Campaign Preferences option in the left hand navigation menu.
  • .Click on Use eCPM optimized priorities instead of remnant-weighted priorities
  • .Save Changes.

Then you should see a list of remnant campaigns that you will need to update in order to enable or update the eCPM calculation. This list will include all remnant campaigns that do not have a price associated with them.

Go to that campaign edit page. Enter the price corresponding to the value of that campaign’s impression/click/action, etc.

Below these fields, you can see the eCPM Prioritization section. The eCPM value will automatically update with a calculation based on your entered price and the observed statistics for the given campaign. This value is read-only and cannot be manually updated by you.

You can also specify the minimum daily impressions you want to give this campaign to ensure that its statistics (and eCPM calculation) remain up to date.

Once you have set prices for all of the remnant campaigns, eCPM prioritization will keep on a running calculation of each campaign’s eCPM and automatically weight the campaigns by their measured performance.

Tutorials for OpenX

Sunday, February 6th, 2011

The  tutorial blog which gives you an idea about the basic functionality of the Openx Like,

  • Creating Publisher
  • Creating the Zones under Website
  • Linking the Zones to the Banners or Campaigns
  • Generating invocation code.
  • All the system settings under the Administrator
  • About Manager account and its limitation

OpenX Tutorial 1 : Creating Advertiser

Saturday, February 5th, 2011

Creating Advertiser

After logging as an Administrator, the user can access the home page of openx.

An advertiser is the owner of the advertising which display on website(s). Advertisers run campaigns containing banners. You must create an advertiser before you can set up a campaign and add banners to it.

Create an advertiser:

Advertiser is always created by admin manager. First logged in to admin account and then switch to default manager account.

Then go to inventory advertisers

Here select Add new advertiser. Now we are in the Add new advertiser screen.
First, enter the advertiser’s
basic information.

Name: Name is an advertiser’s Name. This must be unique and its required. We cannot create two or more advertisers with same name.

Contact: The Contact name will be used in all emails to the advertiser and its required.

Email: An Email address of the advertiser and its required.

In the advertiser report

  • .Email when a campaign is automatically activated/deactivated: OpenX automatically sends an email alert to the advertiser when a campaign is activated or deactivated. If advertiser does not want receive the alert then uncheck the checkbox.

  • .Email campaign delivery reports: Check this checkbox if advertiser wants to receive the campaign delivery reports (reports of banner and campaign statistics) regularly. By default campaign delivery report will send for every seven days. But we can change the value in this field if you want to email more or less often.

In the Miscellaneous section

  • .Display only one banner from this advertiser on a web page: If you check this checkbox it will limits the delivery of this advertiser’s banner to only one per web page.

  • .Comments: It’s a section for notes applies to this advertiser.

After creating advertiser admin can see the list of advertisers.

Advertiser properties:

After adding advertiser again can change the advertiser details by clicking on the advertiser name.

Then we can see all the advertiser details in the Advertiser Properties tab.

This page will contain the same details of creating the advertiser with the filled advertiser details. Here we can alter the advertiser details and finally must submit the save changes button to see the changes.

User access:

Advertiser can add user,

After selecting the existing user or adding new user we need to add all user details.

  • Username: It’s the username for login for a user.

  • Password: Password field for user.

  • Repeat password: need to enter the password again.

  • Contact name: Name which will be used for the user.

  • Email: Email address of a user.

  • Language: It’s a drop down, containing many languages. Need to select appropriate language of a user.

Permissions:

Here assigning user roles, this user can create new accounts, can modify their own banners, can deactivate their own banners, and activate their own banners and accessing audit trail.