Archive for July, 2012

Sidekick Ads format for OpenX - Introduction of New Ad format

Monday, July 30th, 2012

A new format which has been highly successful for many agencies in the recent times.

It is one of the most important feature that any OpenX based adserver or an adnetwork would require.

Side Kick ads appears like as given in this demo link.

Can serve IAB Standard Sizes and any custom Sizes as well, Common Ad formats of Openx like (gif, png, jpg and swf) can be served as a Slider Ads.

This has helped many publishers gain higher CTR for this particular placement of the ads.

The New type of Invocation tag will be provided to the Publisher to serve this special Ad.

To purchase this product, you can go to this link and place the order.

Also see,

IAB Rising Stars Ad Formats for OpenX

Display Multiple Banners in a Zone

Friday, July 27th, 2012

Question:

I want to know if the mod “Display Multiple Banners in a Zone” has a limitation of banners integrated.

We’re searching for a mod displaying multiple (random) banners from linked campains of the zone, but limited to a specified number of banners.

In our case we have about 50 banners linked to one zone and want to show up to 10 banners at the same time.

Answer:

–We have the plugin as All banners invocation code (only active bannners), which will suitable for your requirement.

And we can target the campaign depending on the zip code and can set the parameter as source

Herewith we have mention the product description URL for your reference Product link

So we recommended this plugin as per requirement mention

For example: we have linked 8 banners to zone and 8 banners displayed at the same time randomly or weight base.

ZIP code Geo-targeting

Friday, July 27th, 2012

Question:

After our first quest, it seems that a simple parameter already present in OpenX would enable this feature… let me explain…

We would obtain the Zip code from the user in the app, asking the user to enter it (so nothing to do with resolving IP or whatever). Then, we could add the Zip code as a part of ad queries to OpenX… something like:

-http://openx.domain.com/blahblah?zoneid=1&…..&ZipCode=01234
So the server should support targeting campaigns depending on the Zip code (or that parameter added at the end of the call from the client).

I was suggested to use a parameter called “source”. This parameter should be also shown in the Excel reports…

Answer:

– We can modify the script based on your requirement, openx provides the filtering by banner and we can provide the campaign Geo filter options in the campaign properties page, if required. When you set the campaign level Geo filters this will apply all the banners under this campaign.

– And we can target the campaign depending on the zip code and can set the parameter as source

We have implemented this as a customized work and to purchase this product, you can go to this link and place the order.