Question:
We have developed a gaming platform for web and mobile for multiplayer casual gaming. In our platform we can serve \”in game\” ads. We have installed OpenX to use it as our core system that communicates with our gaming server. Here are a list of modules/services that we need consultation services:
1. Various ad servers support. We will be hosting ads in our OpenX installation, but we will also deliver ads from other ad servers via our OpenX. We have done this using HTML Banner, but we need to filter the received ads.
2. IP case: Since we are not talking for browser ad delivery, we have a case for the IP address of the end user. We explain: The request to the OpenX server, is coming from the Game Server IP, and he is the one that submits the ads to the end clients. However we want to track and store the end users ip address.
3. Affiliation Support We will support affiliation banners and we will have to track: New Subscriptions Game Downloads Advertisments shown for the users that came from the specific affiliate. Thanks for your response. Sorry for the long email but i just want to save time from sending emails back and forth.
Answer:
We can use OpenX to serve ads to game server. Also, we can customize OpenX (as it’s open source) according to your needs.
We need more explanation on each point. See my comments on each point.
1. Various ad servers support. We will be hosting ads in our OpenX installation, but we will also deliver ads from other ad servers via our OpenX. We have done this using HTML Banner, but we need to filter the received ads.
à How do you want to filter received ads? If it’s from our network than we can filter as we need but it’s from other ad network than we need to see possibility. Suppose, it’s from Google AdSense than as you may know, we cant filter them but suppose, it’s from other network which allow to fetch ads by other method (image or xml) then we can. Let me know your possible ad server code?
2. IP case: Since we are not talking for browser ad delivery, we have a case for the IP address of the end user. We explain: The request to the OpenX server, is coming from the Game Server IP, and he is the one that submits the ads to the end clients. However we want to track and store the end users ip address.
à If your game server can pass IP address of user to OpenX then we can get and store IP address of end user. (Game server should have this ability.)
3. Affiliation Support We will support affiliation banners and we will have to track: New Subscriptions Game Downloads Advertisments shown for the users that came from the specific affiliate.
We can have all statistics as we will store all required information in database. We can use image tracking to see conversion (or say game download).
Implementation of core part of above functionality will take 15 to 20 days. (I have not included any time estimation for signup for advertisers or any permissions to advertiser as you have not mentioned still if you need this then you can purchase mods from www.adservermods.com )
http://adservermods.com/openx-mods/advanced-advertiser-signup-with-all-permissions/prod_1262.html
Thanks for more details and it’s clear almost your requirements.
Affiliates Registration
An Affiliate can register and include a promotional banner to his web site.
Each affiliate can not see other affiliates or any other data
è We will give signup for affiliates and all required permissions to setup zone for their sites. (I assumed affiliate as Publisher of your ad-network.)
Statistics for Affiliates that include:
Number of registrations
Number of advertisements displayed to these users
è They can see our customized statistics of openx for all stats.
Restricted Advertisement Support
An affiliate must be able to exclude advertising categories
è Affiliate can decide which type of banners he wants to display in his site.
Targeted Advertisements:
This means that the end users must receive advertisements based on their IP address and when possible according to their gender and age.
è If affiliate can pass user gender and age with IP then we can easily target ads by user profile.
(Here, you have not given any information about Advertiser signup and permissions but I assumed same as publisher. Also, advertiser will have one page in control panel where he can target his ads by user demographic and IP address (if you want).)
Implementation of this functionality will take 15 days. (We will use OpenX as our base.)
