Inventory Management | OpenXservices

Would you be interested in DSP plugin for your OpenX?

Monday, December 6th, 2010

Would you be interested in a plugin that turned your openx installation into a DSP/Trading desk.
This Plugin would allow you to run search, banner, facebook, mobile and video inventory on Google, Facebook, Adbrite, Rubicon, Microsoft and Yahoo. From the openx dashboard choose from a global list of websites, channels or data profiles. Run your own ads or opt to push them to the exchanges to serve.

This plugin would leverage Real Time Bidding as well as third party data. Using the plugin you can define your targeting parameters: Transparent site lists with full white & black listing capabilities, global frequency capping, full geo (country, state, dma), exchange filtering, scheduling, pacing, and much more.

Contact for more information at info@openxservices.com

Tags: Demand side platform for adserver, DSP adnetwork, OpenX DSP, OpenX DSP desk, OpenX Trading desk
Posted in Inventory Management | 1 Comment »

Interaction Time in Rich Media Ad

Tuesday, March 16th, 2010

Question:

I would like to know what technique do you use to generate the minutes spent on a rich media ad?

Does the interaction time start once the rich media ad is loaded or does the interaction time start once a mouseover is done on the rich media ad?

Answer:

The interaction time is duration of communication between User and the Advertisement banner. It can be calculated by various mouse operations like Mouse move and Click on banner. In Openx, The interaction time is calculated as the average time between banner displayed in page and banner has clicked by user.

Posted in Inventory Management | No Comments »

OpenX VS 3rd party’s server

Wednesday, September 2nd, 2009

Question :

When we are redirecting a 3rd party tag, we are seeing a huge discrepancy between the # of impressions reported by our OpenX vs. the 3rd party’s server. Our OpenX shows a dramatically lower number of impressions than the 3rd party server does. The discrepancy we’re seeing is that the 3rd party server is showing over 2X higher the number of impressions than our OpenX shows, much greater than the 10-15% OpenX says may occur with integrating 3rd party tags.

I don’t believe we have any setting stored for our OpenX to strip out non-unique impressions (we don’t even know where that is available). I know you provide a module to do the opposite, namely drill down to count only unique impressions and clicks, but I am hoping your familiarity with the auditing of OpenX can help us dig into our counting discrepancy.

Tags: 3rd party add impressionss, 3rd party ads, openx impressions, openx vs 3rd party
Posted in Inventory Management | No Comments »

creating a profit ad network niche

Tuesday, September 1st, 2009

Question:
I want to use OpenX to create a non-profit ad network in a niche that is charitable in nature. Every site apart of the network would be both advertiser and publisher and it is free to sign up. All sites would add the ad tags and be essentially promoting each other. I am new to this, so there may be a better way to devise this. If so, please make suggestions. I am open to the idea of creating a for profit ad network orientated around the same niche, similar to that of Yahoo and Google ad networks, but not nearly as complex. How much more would this option entail?

I am not sure which product on openxmods.com would be sufficient for what I have described? Can you help me choose which products suits my needs and then figure out if I need any customization?

Answer:

The adserver which is using openx needs to have the following basic mods.

Advertiser/Publisher Registration with/without paypal
Billing System Integration with paypal
Password reminder mod
Unique Impressions & Unique Clicks
Flv Banner for OpenX
Adding Site Name To Ad

The best available package for the same is

http://www.openxservices.com/openx-installation/ad-network-modules/djax-ad-network-for-openx.php

Tags: create adnetwork, free adnetwork, OpenX as adnetwork, openx profit, setting adnetwork
Posted in Billing, Installation, Inventory Management | No Comments »

XML RPC invocation code for openx

Tuesday, August 11th, 2009

Question:

the advertiser should be able to upload his graphics/ad details and manage the ads by day-part, location, coupon text/graphics/flash (auto-customized by location based on XML information from phone) e.g. welcome to New York Time\’s Square Starbucks! come in for 30% off a large coffee — the location and coupon details should be reflective of the location received from the phone — advertiser should have ability to set these parameters and to view ads via Google map API, and other reporting (day-part) We will need to keep track of all the Data & Request, we need to create MIS (Management Information System) that takes care of the same. OpenX website will be for advertisers / users to log in… to setup there accounts… advertisement the data will be saved in server database… webservices will pull that data and prase in xml We will need the site to integrate with google checkout & paypal. Advertisers will set daily budget and account will automatically refill every 24 hrs when daily budget has diminished.

Answer:

Openx is already providing Xml RPC type of invocation code and managing ads can be done in openx called targeting it’s a customized feature that will target ads what ever way you want like age , sex, profile, location etc,

Tags: invocation code, openx coupon, openx flash ads, openx location, Openx web services, Openx XML rpc
Posted in Inventory Management, Targeting | No Comments »

Advertiser SignUp and upload banner from my site

Tuesday, August 11th, 2009

Question:

interested in using OpenX on a Joomla 1.15 site. I would like the
advertiser to be able to register online, upload their banner advertisement and pay using a credit card with Authorize.net integration.

Answer:

You can make custom registration where advertiser can signup and pay through paypal using OpenX API.

Or you can use below mod to make signup

http://www.adservermods.com/openxmods/Advanced-Advertiser-SignUp-With-All-Permissions/prod_1262.html

Tags: advertiser upload banner, Joomla, Openx advertiser signup, openx authorize.net, openx credit card, OpenX joomla integration, openx payment
Posted in Integration, Inventory Management | No Comments »

Openx affiliate network system

Tuesday, August 11th, 2009

Question:

Does OpenX provide the funcionality of affiliate network out of the box. If no what can you What I need is the functionality of an affiliate network system but with heavy customization.The main modules Affiliate/Publisher, Merchant/Advertiser, Admin and Tracking module will be similar but no advertisements/programs will be needed. Of course the general flow of clicking on a link directing to The affiliate server and then redirecting to the merchant will exist including collecting payment and distributing them to affiliates.

Answer
Yes, OpenX has Affiliate (Publisher), Merchant (Advertiser), Admin and tracking module and we can use it as basic affiliate network for your
requirements.
As you know, Affiliates network will have many unique functionality which openx doent have. for this, we need to customize OpenX to make as affiliate network.

Tags: affiliate network, affiliate server, openx advertiser, openx affiliate, Openx Affiliate network, openx merchangt, openx publishers
Posted in Inventory Management, UI Customization | No Comments »

Openx ad/period expiry banner

Tuesday, August 11th, 2009

Question:

On ad/period expiry banner stops showing automatically and Advertiser is notified along with detailed report.

Answer:

It exist in openads some permission needs to be set manually to display

Tags: Openx ad, openx ad period, openx expiry, openx mail, openx period, openx report
Posted in Customized ads, Inventory Management | No Comments »

Limit user by click per banner in X time

Tuesday, August 11th, 2009

Question:

We would like to be able to limit a single visitor to only register a single click on a specific banner in a 30 minute period.

Answer

We can limit ads by views, not clicks in openx but if we customize openx then we can limit user to click on once per X time on specific banner.

Tags: Customize openx, openx click, openx clicks limit, openx traffic issue
Posted in Inventory Management, Maintenance | No Comments »

Multiple banners in a cluster for openx

Tuesday, August 11th, 2009

Question:

We are looking for several mods but one key would be the ability to serve multiple banners in a cluster. I looked on your openxmods site and could not find so maybe you have it already, maybe you don’t. e.g. A publisher creates a Zone that is of a given size and shape and type. The type would be a cluster of ads instead of a single ad. Say 2, 3, 4, 5, maybe up to ten different ads that would rotate in that zone’s space. The arrangement and other zone properties would also need to be set and stored within the system.

Answer:

Go through these products.

Product 1: http://www.openxmods.com/openxmods/all-banners-invocation-code-only-active-bannners-with-custom-css-/prod_1299.html

Product 2: http://www.openxmods.com/openxmods/all-banners-invocation-code/prod_1296.html

Product 3: http://www.openxmods.com/openxmods/all-banners-invocation-code-with-custom-css/prod_1297.html

Tags: banners clusters, multiple banner, openx dynaimic sizes, wild size openx
Posted in Customized ads, Inventory Management | No Comments »

OpenXservices

Archive for the ‘Inventory Management’ Category

Would you be interested in DSP plugin for your OpenX?

Interaction Time in Rich Media Ad

OpenX VS 3rd party’s server

creating a profit ad network niche

XML RPC invocation code for openx

Openx affiliate network system

Openx ad/period expiry banner

Limit user by click per banner in X time

Multiple banners in a cluster for openx

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