Question:
I would like to know what technique do you use to generate the minutes spent on a rich media ad?
Does the interaction time start once the rich media ad is loaded or does the interaction time start once a mouseover is done on the rich media ad?
Answer:
The interaction time is duration of communication between User and the Advertisement banner. It can be calculated by various mouse operations like Mouse move and Click on banner. In Openx, The interaction time is calculated as the average time between banner displayed in page and banner has clicked by user.
