Inventory Management | OpenXservices

Openx admanagement and reporting

Tuesday, August 11th, 2009

Question:

- Advanced to expert advice on best practices in working with
OpenX to create and customize a multi-user, multi-publisher ad server.

- Advanced to expert advice on best practices in working with
OpenX to integrate ad server data within a multi-user, multi-publisher
central admin panel to provide comprehensive ad management and
reporting.

- Custom solutions to create new functionality or enable export
of OpenX generated data for inventory management and reporting,
comprehensive statistics reports by client across multiple ad types, and
billing functions.

- Custom solutions to export OpenX generated data into
tables for import into billing systems such as QuickBooks.

Answer:
We have already worked for many clients to implement unique billing system for this.

We can give advertiser/publisher self signup where they can signup for site.

Users as Advertiser can create campaign, banners and he can set campaign budget, expiration date, frequency capping, etc. Users as publisher can create zones (set it’s setting) and take invocation code to paste on his side.

Advertiser can pay to admin to purchase inventory while admin can pay publishers through his admin (publisher earning will be set by admin. Like 60% advertiser revenue)

Demo site with most of requirements:
http://demo.openxservices.com/ (Implementing Functionality in OpenX UI)
http://www.gpreneur.com/OpenxPluginDemo/ (Implemented functionality With new UI and OpenX as backend)

Tags: billing system, Inventory Management, openx admanagement, Openx like quickbooks, openx report, openx self signup, openx signup, quickbooks
Posted in Integration, Inventory Management, Targeting | No Comments »

Advanced advertiser signup and Billing system for openx

Tuesday, August 11th, 2009

Question:

What we want to be able to accomplish is this …
1. Advertiser can sign-up on website
2. Advertiser can upload graphics
3. Advertiser can pay for impressions/clicks
4. Billing system

It looks like Billing System Integration (with Publisher payment UI) BILN3/BILA3 may work for us. But I need to know if the advertiser will be able to sign-up and upload their banner ads.

Answer:

We can provide Advanced Advertiser signup with all permissions.
Link: http://www.adservermods.com/openxmods/Advanced-Advertiser-SignUp(Authorize.net)-With-All-Permissions/prod_1278.html
Here advertiser can upload his banners, edit or delete his banners.
If you need this for paypal else if you don’t need any payment gateway we can make for you.

Billing System Integration (with Publisher payment UI) is suggested.
Link: http://www.adservermods.com/openx-mods/billing-system-integration-with-publisher-payment-ui-/prod_1269.html
Here advertiser can pay for impressions and clicks.
Admin has to create product, for example say product name as pro-impressions or pro clicks it will be a package of 1000 impressions are clicks.
Once admin have created this, it will be available for advertiser. If he want to book his impressions and clicks simply he has to purchase any one of those products then our billing module internal functionality will make the advertisers (Inventory details, contract details, priority in relation to other campaigns, delivery capping for visitor) filled and it work accordingly.
Admin can set the % of revenue for the Publisher and Publisher will be able to see the billing amount.

Tags: advanced advertiser signup, OpenX billing
Posted in Billing, Integration, Inventory Management | No Comments »

OpenX for Banner Exchange Network

Tuesday, March 17th, 2009

OpenX can be used to make banner-exchange network where users can earn or buy impressions or clicks.

There will be three type of users in ad-network.

1) Users (as Publisher and Advertiser) who can show his free banners in other network sites by displaying network banner in his own sites. (ratio will be 6:5 for impressions and 5:4 for clicks). He will get free advertisement and he will not pay to site for anything.

2) User (as Publisher) who doesn’t want to display his banners in other network site but he can earn impressions by displaying network banner on his site. Then he can sell earned impressions/clicks to admin(you) and you will pay him by paypal once you will confirm with valid impressions and clicks.

3) User (as Advertiser) who wants to display his banner to network sites but he doesn’t has enough web-space to show network banner( on his site) then he can purchase impressions/clicks from admin (you). He will pay by paypal to you and he will get impressions and clicks in his account and his banners will be displayed in network sites for same.

All users will have same control panel(after successfully signup and logged into site) where he can upload his banners and he can get banner-code which he can placed to his site. There will be one statistics page where he can see all statistics of his earned or sold/purchased impressions/clicks.

As admin, you will have control panel where you can control all configuration like ratio settings, banner approval, user management, payment section.

Tags: banner advertisements exchange, Banner exchange network
Posted in Billing, Inventory Management | No Comments »

OpenX to handle publishers with special rights

Thursday, February 12th, 2009

Question:

we’re an advertising company that congregates publisher websites and sell inventory as an industry wide package and not as individual websites.

Therein lies our concern with regards to utilizing OpenX which caters mainly to a single publisher managing their web inventories. We’re interested in having a more customized version of OpenX which introduces another layer, that allows us to delegate specific rights to publishers and allow them to view campaigns that are running on their sites only, as currently there is no straightforward means of allowing this due to the fact that our campaigns run across multiple publisher’s sites.

Answer:

I have gone through your requirements and let me explain what I understood.

I think you want publisher to create campaigns and banners which will run in his own site only and he can manage his own campaign inventory.

(As this campaign will not display in other publisher sites, other publishers can not see this campaign.)

Also, Publisher will not have other campaigns permissions because other campaigns may display in other publisher’s sites (As current OpenX does).

So, we need to allow him to manage his zones as well as campaigns which will run only on in his website (I am not sure whether this campaigns will be created by him or any advertisers or admin.).

We have to make new layer (with required permissions to publishers) where this functionality can be implemented.

This will take approximately 15 to 25 days according to depth of requirements.

Tags: campaigns only on publisher site
Posted in Inventory Management | No Comments »

Advance Unique Clicks & Impressions

Tuesday, December 9th, 2008

Question:

to my understanding,i will take quite a few days rite to process all of my data for unique
imp n click. ? u know how long it would take for my 50M row of raw impression?

Answer:

advanced Unique clicks and impressions will process all your raw statistics when next maintenance will run by cron job.

(So, it will not take more than few seconds to process all your raw statistics and it will start to display in OpenX statistics page in next one hour or two.)

http://www.adservermods.com/openxmods/advanced-unique-impressions-unique-clicks/prod_1260.html

Tags: clicks, impressions, openx clicks, unique impression
Posted in Inventory Management | No Comments »

Show ads(banners) to members of a membership site

Monday, December 1st, 2008

Question:

I have a requirement to show ads(banners) to members of a membership site.

I only want to show the banner till it gets clicked then the member never sees it again.

I need to have full stats of the banners the member has clicked (they are cpa incentivized offers) and the last most important thing is that the members can introduce other members and I need to know the stats of these introduced members as well.

Answer:

Yes, we can do it.

We will build module such that it will not allow member to see banner again if member has already clicked on it.

Also, we can build referrer system in which member can referrer other members and as admin, you can see all stats by members and it’s referrer stats.

Tags: ads in member site, banner ads members, membership site ads
Posted in Inventory Management, Maintenance | No Comments »

Move Individual Banners in openx

Thursday, October 9th, 2008

Question:

How do move one individual banner form one locatioin to another one location?

Answer:

This feature is not available in openx. we have created one plugin.

This will provide you a “move to” option in the “modify banner” option. It will also provide you a drop down list to choose from.

This helps you to move the Individual banners to another campaign.

This can be done similarly for the multiple banners also.

Currently you can do this by hand and remaking ads.

Thus, using this, you will not find any difficulties in moving the banners from one location to another.

For more info:

http://www.adservermods.com/openxmods/Move-Individual-Banners/prod_998.html

Tags: invidual banner, move banner, openx banner, openx banner move
Posted in Inventory Management | No Comments »

Store Front with OpenX

Wednesday, May 14th, 2008

Question:

I’m looking to create a simple gift showcase like www.gifts.com. Gifts.com allows merchants to submit their products to the gift showcase. Whenever a visitor clicks on the product they go directly to the product on the merchants ecommerce store. Gifts.com make money from the click just like Google makes money from its Adsense.

I don’t know what the technical name for something like this is. I originally started googling for affiliates and ended up here. OpenX can do the hard part of managing merchants advertisements and its display on a per page basis, but has anyone tried to extend the interface of OpenX so that merchants add others details such as price, textual description, product name, etc?

I really hope you might have an idea of what I’m talking about and suggestions as to where I should look.

Can you help? I’m planning on using drupal or magentocommerce for the shop front and openx for delivering the product images, text and links as an advert.

Answer:

Yes, I got what you want.

Let me tell us what I understood from your requirements.

You have one site where you want to allow other site owner to display their products. So, you will make account for all site owners as Advertiser in openx and you will store product image and some other information for product as banner in OpenX.

After that, you will integrate invocation code to your site front end and that invocation code will display those banners, Right?

Now I am listing out main things what we need to do:

à We need to make zone and banners in category wise (ex. camera, mobile, clothes etc.).

à We have to make some limitation so that product which is in camera category should not display in clothe category.

à We need to display product image along with product name and price.

à When some one clicks on product, we need to do track those clicks.

Area where we need to concern:

à If you are forcing OpenX to deliver banner once in page but sometime OpenX doesn’t follow that rule. It will display same products more than one time according to some other factors. So, we have to work on that area so that OpenX should display product only once in page.

For above requirements, we need to customize delivery engines of OpenX.

We can use latest version to reduce delivery engine’s load.

Above modification and right configuration of OpenX will take 20 days.

Tags: ecommerce OpenX, magento OpenX, openX store front
Posted in Inventory Management | No Comments »

OpenX ads linked to Zone

Saturday, April 19th, 2008

We don’t use OpenX now but was wondering of you could help understand if this use case would be possible?

We want to have individual zones, banners, and ads predefined on our sites and will not allow them to change these spaces on the sites. However, we do want to have individual users be allowed to control their ads etc but they cannot change any of the parameters defined.

Example: I place am image ad spot on a web site. I then create the size, image, width, height etc and embed this into the web site. I know want the user to be able to change and edit this by logging into openx but they can only change the image ad that I defined up front and that only.

After installing the software and seeing agencies, channels, publishers etc I think I need custom development to meet my requirement spec above. If so can you provide time estimate to get this feature added?

Answer:

Definitely, we can do your requirements.

Let me explain what I understood from your requirements.

You have your sites and you have define number of places in these sites where you want to display ads.

Here, advertisers can display their ads but once they linked to your zones, he can change his ads (banner, image) but he should not change any other parameter

like width and height of banners.

This will take 4 days.

Tags: customise zones, customize zone openx, linking ads, zonal ads, zone, zone links
Posted in Inventory Management | No Comments »

OpenX Zones

Monday, April 14th, 2008

If I have 5 areas for ads with the same dimensions on the same website…

Do I:

1) put in 1 zone 5 times?

2) put in 5 zones 1 time each?

If you want to track (statistics) each area of ads and if you want to control each area differently then you should make new zone for each area (in your case,

second option). Using this option, you can choose banners to display for individual zone (“Linked Banners”).

And suppose if you want to treat all zones with same control then you should use one zone for each area (in your case, first option.). Using this option, you can not see individual statistics for each area and if you change any property settings, it will affect all areas.

How does a site know if the capacity is full?

If you are asking about maximum use of zone invocation code, then it’s unlimited (like all other ad network).

It means you can use same zone invocation code as many times as you want without any restriction.

If I am using Run Per Month - that is allowing monthly pricing. Than inventory is limited to one space per month. If I have 5 spaces in one zone, how do I allow only up to 5 advertisers?

You can not restrict maximum number of advertisers for zone because we can not say how many numbers of spaces zone has. Zone may used for only one space or

even 100 space.

Because of this, advertiser prefers CPC or CPM system instead of Monthly tendency. Advertiser prefers Run per month system when he knows all spaces of zone

(may be through admin or publisher).

Tags: CPC or CPM system, inventory to one space per month, Linked Banners, put in 1 zone 5 times, put in 5 zones 1 time each
Posted in Inventory Management | No Comments »

OpenXservices

Archive for the ‘Inventory Management’ Category

OpenX for Banner Exchange Network

OpenX to handle publishers with special rights

Advance Unique Clicks & Impressions

Show ads(banners) to members of a membership site

Move Individual Banners in openx

Store Front with OpenX

OpenX ads linked to Zone

OpenX Zones

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