OpenX Tutorial 1 : Creating Advertiser

February 5th, 2011

Creating Advertiser

After logging as an Administrator, the user can access the home page of openx.

An advertiser is the owner of the advertising which display on website(s). Advertisers run campaigns containing banners. You must create an advertiser before you can set up a campaign and add banners to it.

Create an advertiser:

Advertiser is always created by admin manager. First logged in to admin account and then switch to default manager account.

Then go to inventory advertisers

Here select Add new advertiser. Now we are in the Add new advertiser screen.
First, enter the advertiser's
basic information.

Name: Name is an advertiser's Name. This must be unique and its required. We cannot create two or more advertisers with same name.

Contact: The Contact name will be used in all emails to the advertiser and its required.

Email: An Email address of the advertiser and its required.

In the advertiser report

  • .Email when a campaign is automatically activated/deactivated: OpenX automatically sends an email alert to the advertiser when a campaign is activated or deactivated. If advertiser does not want receive the alert then uncheck the checkbox.

  • .Email campaign delivery reports: Check this checkbox if advertiser wants to receive the campaign delivery reports (reports of banner and campaign statistics) regularly. By default campaign delivery report will send for every seven days. But we can change the value in this field if you want to email more or less often.

In the Miscellaneous section

  • .Display only one banner from this advertiser on a web page: If you check this checkbox it will limits the delivery of this advertiser's banner to only one per web page.

  • .Comments: It’s a section for notes applies to this advertiser.

After creating advertiser admin can see the list of advertisers.

Advertiser properties:

After adding advertiser again can change the advertiser details by clicking on the advertiser name.

Then we can see all the advertiser details in the Advertiser Properties tab.

This page will contain the same details of creating the advertiser with the filled advertiser details. Here we can alter the advertiser details and finally must submit the save changes button to see the changes.

User access:

Advertiser can add user,

After selecting the existing user or adding new user we need to add all user details.

  • Username: It’s the username for login for a user.

  • Password: Password field for user.

  • Repeat password: need to enter the password again.

  • Contact name: Name which will be used for the user.

  • Email: Email address of a user.

  • Language: It’s a drop down, containing many languages. Need to select appropriate language of a user.

Permissions:

Here assigning user roles, this user can create new accounts, can modify their own banners, can deactivate their own banners, and activate their own banners and accessing audit trail.

Radiumone.com clone using OpenX

January 1st, 2011

Question:

Is it possible for your company to get a clone of Radiumone using OpenX

Answer:

Yes, it is possible to get your OpenX modified according to Radiumone.com. But, to do that we need more detailed explanation about those. I would suggest you to write an email in more detail about the interface and if possible with screenshots and documentation to info@openxservices.com and we would definitely be able to do that for you.

Would you be interested in DSP plugin for your OpenX?

December 6th, 2010

Would you be interested in a plugin that turned your openx installation into a DSP/Trading desk.
This Plugin would allow you to run search, banner, facebook, mobile and video inventory on Google, Facebook, Adbrite, Rubicon, Microsoft and Yahoo. From the openx dashboard choose from a global list of websites, channels or data profiles. Run your own ads or opt to push them to the exchanges to serve.

This plugin would leverage Real Time Bidding as well as third party data. Using the plugin you can define your targeting parameters: Transparent site lists with full white & black listing capabilities, global frequency capping, full geo (country, state, dma), exchange filtering, scheduling, pacing, and much more.banner_ad_partners_white.gif

Contact for more information at info@openxservices.com

OpenX mobile SDK for mobile apps publishers

November 27th, 2010

Question:

I would like to see if OpenXservices.com could provide an ability for my OpenX mobile to provide SDK facility for mobile app publishers. By providing this facility, I would like to serve ads inside the mobile apps. I would specifically need it for Android and iPhone platforms.

Answer:

OpenXservices.com has already provided with mJAX mobile adserver and have a vast experience for setting up mobile ads. We would like to get even more details and go forward with the work. Please email with more details to info@openxservices.com and we can definitely help you for the same.

OpenX keywords

November 12th, 2010

Account: An account in OpenX is an entity that owns various other entities (such as Campaigns, Creatives, Websites, Zones, Accounts, etc.). The Account’s type, or Realm, defines which entities are ‘owned’ by it, and therefore which entities it can perform various operations on.

An account can have one or more Users linked to it. However, even if a User is linked to more than one Account when logged into OpenX they can only be logged in as one Account-type at any one time. This is the current ‘Account User’.

There are four Account types: Admin, Manager, Advertiser, and Website.

There is only ever one Admin Account per OpenX installation (although more than one User can be linked to it if overall administration of the installation is to be shared).

Although officially a ‘Manager Account’, for ease of use in the User Interface this account type should simply be referred to as an ‘Account’, as this is the account type that users of OpenX will nearly always be using. Therefore, unless otherwise specified always assume references to an Account are referring to a Manager Account.

Account User: Refers to the currently logged-in User.

Beacon: A 1×1 pixel sized image placed on a Website to record activity, for example to track Impressions and to calculate Conversions.

Booked Clicks: The number of Clicks that have been booked to deliver for a Campaign.

Booked Conversions: The number of Conversions that have been booked to deliver for a Campaign.

Booked Impressions: The number of Impressions that have been booked to deliver for a Campaign.

Campaign (previously known as a ‘Placement’): A collection of related Creatives with common advertising purpose and booking requirements.

Campaign Weight: An integer weight value that provides a relative weighting of other Campaigns.

Category: A descriptive that refers to a subject covered by a Website/Creative, i.e. ‘monster trucks’ or ‘ecology’.

Click: The measure of the number of times a Creative has been clicked on after being displayed on a Website.

Conversion (may have sometimes previously been referred to as a Connection): The measure of the number of times that a Tracker has been displayed that has been successfully linked to a previous Creative Impression or Click, according to the Tracker’s rules.

Creative (previously known as ‘ad’, ‘banner’): An ad that should be displayed in a Zone on a Website. There are several types of Creative, which is why this term is used rather than the more specific ‘banner’ or ‘ad’. The description of actions to generate new Creatives in OpenX should be:
Upload Banner (with radio buttons to select Database, Local Directory or External FTP Server stores, as appropriate)

  • Link to External Banner
  • Insert HTML Creative
  • Insert 3rd Party Tag
  • Insert Text Creative

Creative Weight (previously known as ‘ad weight’, ‘banner weight’): An integer weight value that provides a relative weighting to other Creatives.

End Date (previously known as ‘expiration date’): The date a Campaign is scheduled to end.

Frequency Capping (previously known as ‘delivery capping’): The rules that define limitations on the number of times a Creative is shown to Viewers.

Impression (previously known as ‘view’): The measure of the number of times a Creative has been successfully displayed on a Website (compare with Request).

Keyword: A descriptive linked to a Creative that affects when and where it will be delivered.

Realm: The region of ‘ownership’ that an Account has.

Request: The measure of the number of times a Creative has been requested to be displayed on a Website (compare withImpression).

Start Date (previously known as ‘activation date’): The date a Campaign is scheduled to start.

Tag (previously known as ‘invocation code’, ‘invocation tag’; the ‘Same Domain Tag’ used to be ‘local mode tag’): The code that should be inserted into a Website to display Creatives. Possible Tag types include:

  • Zone Tag
    • iFrame Tag
    • JavaScript Tag
    • Interstitial or Floating DHTML Tag
    • Image Tag
    • No Cookie Tag
    • Same Domain Tag
    • Popup Tag
    • XML-RPC Tag
  • Website Tag
  • Direct Selection Tag

Targeting Channel (previously known as Channel): A named collection of Targeting Criteria.

Targeting Criteria (previously known as ‘delivery limitation’, ‘ACL’): The rules that define how a Creative should be targeted for delivery to Viewers.

Tracker: A type of Beacon placed on Websites to determine when a Viewer has performed an action that should be tracked back to a previous Creative Impression or Click for the purpose of generating a Conversion.

User: Any person who uses the interface of an OpenX installation. A User has a username and password with which to logon to their OpenX installation.
A User is linked with one or more Accounts.
A User can only act as one Account User at a time.
If a User’s details are updated so that there are no longer any Account Users for that User, then the User will be deleted from OpenX.

Viewer: A person who views Creatives on Websites; a member of the target audience for Creatives.

Website (previously known as a ‘publisher’): A representation of a website in OpenX, containing all of the Zones for that site.

Zone: A representation of a location on a Website where Creatives should be displayed.

Mobile ads for OpenX

October 3rd, 2010

Question:

Would you be able to provide OpenX mobile adnetwork with taregeting facilities?

(or)

Would I be able to serve mobile ads using OpenX?

(or)

Would you be able to create more advanced and additional options to serve ads using OpenX for mobile and other devices?

Answer:

OpenXservices.com can provide you with all required features to serve your ads to mobile devices. Please contact with more information to info@openxservices.com and our support team would be able to assist you with this.

In-image ads for OpenX

September 21st, 2010

Question:

I would like to get ads inside images. I use OpenX for adserving. Would it be possible for you to setup inimage adverstisement for OpenX

Answer:

Yes, it is definitely possible to provide your required option of in-image ads for you. Please send detailed information to info@openxservices.com and we could able to provide you with a time estimate and get the feature for you.

OpenX Security Update 2.8.7

September 19th, 2010


OpenX Security Update

Security is an important priority at OpenX and we’re constantly working to provide security patches and bug fixes as soon as we become aware of any potential issue. As these issues are discovered, we validate, patch and release as quickly as we can. But it’s important to understand that avoiding potential security issues also requires server administrators to be vigilant and upgrade their systems to new, patched versions as soon as they become available.

It has been brought to our attention that there is a vulnerability in the 2.8 downloadable version of OpenX that can result in a server running the downloaded version of OpenX being compromised. We have already closed this vulnerability with the latest version of our software. To avoid this issue, we recommend that all users immediately upgrade their systems to 2.8.7

OpenX also provides both free and Enterprise hosted versions of the ad server. Both of these products are managed and operated by the OpenX team, including upgrades, maintenance, and security scans, freeing you and your team from handling such issues. If ad serving is mission-critical to your business, we suggest contacting our team to learn more about your OpenX needs.

For any custom help, you can contact info@openxservices.com .

OpenXservices.com can help you out to get the security issue fixes and it is tested perfectly and also installed.

OpenX Targeting with HTTP Headers

September 12th, 2010

Question:

We are looking at using OpenX as an ad-server, and were interested

in getting professional services help to do some custom development

to our specifications.

We are looking to target ads based on a special HTTP Header on incoming ad-requests to our servers.
the HTTP Header provides a key to a “user profile database”, which we want to lookup and deliver ads based on user profiles.

Answer:

The functionality of targeting ads the users based on the HTTP Header can be implemented.

Provide us the what type of data that you will passing through the HTTP Header and based on the same we can create the UI for the banners to set the option to set the parameter.


OpenX and JW Player

September 12th, 2010

Question:

I am looking for someone who can help me with some basic configuration issues re: serving pre/post-roll video ads and text and graphic overlay ads from an Openx server to play within a JW player.
I have the banner ads working and I can run the pre/post/overlay examples from my webserver. Now I just need to access the ads I upload on my community-hosted Openx adserver. Is this something you are able to do, and do you have the time available?


Answer:
We can work on the openx installed in your server, but It cannot be done on the community-hosted Openx Adserver.
Let us know if you need any custom changes or the services to the installed openx version.