Question
I would like more detail on how you plan to rationalize the Imps/clicks #’s seen by our OpenX vs. 3rd party. Do you have a guess as to why there is such a gap between our numbers and the 3rd party’s now? Also, if you can rationalize the figures between the two sources, will this be an option we can turn on/off to see the rationalized/uniform #’s or will our OpenX always show the same #’s as the 3rd party once we implement? Can you provide more insight into what you plan to implement?
Answer
As you are displaying ads by image tag then OpenX should have same stats as adtechus.com (it can have 1 to 5% change only but it should not have 100% difference as you mentioned).
(JavaScript type of adcode which is not compatible with OpenX may have problem but image type of ad-code should not have problem in stats.)
If it needs then we can format adtechus code such that both can track clicks and impressions and shows correct and less differenced stats.
Tags: openx vs 3rd party, rationalise impressions, rationalise openx clicks
