Archive for the ‘SSP Plugins’ Category

Advanced Anti-fraud Impressions - Brand new feature

Wednesday, June 18th, 2014

Our product Advanced Anti-fraud Impressions effectively protects anti-fraudulent transactions online.Here are some features,
1. Stopping Anonymous Proxies from crossing Geo Location controls Fingerprint technology retrieves unique anonymous details of consumers ( devices - both fixed and mobile) based on their analyzing online behavior, online transactions, static and dynamic data stored by browsers, OS etc in real time, which are otherwise not accessible to other disturbing proxy servers, enables creating and maintaining unique device ID for any device.
The unique device ID for any device such as PC, Tablets, Smartphones etc authenticates its genuineness and even the fraudsters systems that hide their true identities can be filtered and blocked.
2. Identifying bot or non-human traffic Crawlers and anti-bot agents separates both traffic collecting information from analytics such as how long a user stays on the site, pages per visit etc.
3. Controlling Anti-Click frauds.

dJAX SSP Plugin (OpenRTB API)- A new outcome

Tuesday, June 3rd, 2014

dJAX SSP Plugin (OpenRTB API) is for Ad server to display ads from Adexchange. It could be viewed in Display, Mobile and Video platform with the IAB Standards.

SSP:
A supply-side platform or sell-side platform (SSP) is a technology platform with the single mission of enabling publishers to manage their advertising impression inventory and maximize revenue from digital media. While supply side platforms may be offered by companies specializing in this type of service but they are more often part of a wide range of inventory management related services.