Posts Tagged ‘advertising network’

dJAX SSP Plugin (OpenRTB API)- A new outcome

Tuesday, June 3rd, 2014

dJAX SSP Plugin (OpenRTB API) is for Ad server to display ads from Adexchange. It could be viewed in Display, Mobile and Video platform with the IAB Standards.

SSP:
A supply-side platform or sell-side platform (SSP) is a technology platform with the single mission of enabling publishers to manage their advertising impression inventory and maximize revenue from digital media. While supply side platforms may be offered by companies specializing in this type of service but they are more often part of a wide range of inventory management related services.

Sequential Advertising

Tuesday, April 23rd, 2013

Question:

Can i have the plugin which will perferctly match my needs as when the user visit to a website and views an ad campaign about “Sports” and user stays on the website however on the 2nd page, they view an ad from the same Sports campaign, but with the different messaging. Then the same user vists another website and sees a 3rd ad from the same Sports campaign but once again the messaging is different from banner 1  &  banner 2.

I am not sure which product on openxmods.com would be sufficient for what I have described? Can you help me choose which products suits my needs and then figure out if I need any customization?

Answer:

Yes, plugin Sequential Advertising in openxmods will sutiable as per your needs and it helps advertisers to describe their brand product in an effective way.

Herewith we have mention the product description URL for your reference Product link

OpenX adnetwork setup

Thursday, February 12th, 2009

OpenX can be used to setup adnetwork just like any other private adnetwork like double click or Yahoo publisher network. There are lots of features available as plugins and mods from sites like www.openxmods.com and www.openxplugins.com using which you can go with basic installation of OpenX and start installing whichever features you would require for your adnetwork.

There are lots of adnetwork sites successfully running using OpenX as its backend.

OpenXservices.com provides custom solutions for advertising agencies to setup its own adnetwork.