In-text advertising is all about advertising which is placed inside the text and they come with a double underline to differentiate them from normal links. Once the user rolls the mouse over the link the advertising will pop. Should the user click on it the site owner will make some money.
This method of advertising using this advertisement in news and journalism websites is strongly criticized by journalism companies across the globe.
Using OpenX, it is possible using HTML banner and some techniques using javascript.
Getting it working with iframe invocation all the time has been so challenging.
OpenXservices.com is involved in providing a custom solution and research in this area.
