Posts Tagged ‘contextual targeting’

dJAX Predictive Analytics - New Analytic Tool

Friday, November 9th, 2012

Have you been using djax package? Looking for analytics report which gives quick overlook of the entire system through various types of interactive charts?Look no further and choose our product to fulfill your needs.

Looking into database for analyzing data is a tedious and time consuming process.With our product one can get detailed analyzing report in elegantly designed UI level.

Djax Analytics showcases existing data in a much more user friendly manner through various types of charts and graphs,which makes users to understand the system quickly and also helps users to get a glimpse(brief view) of what the system does.

We have developed analytics report based on following data taken from Djax package.

  • Contextual Targeting
  • Behavioural Targeting
  • Demographic Targeting
  • Advanced Unique clicks and Impressions
  • Country Statistics
  • RTB(Top 5 campaigns with bidded amount and amount earned)
  • Advanced Anti Fraud Clicks(To track fraud clicks).
  • Top 5 Advertisers
  • Top 5 Publishers
  • Revenue Report for specific period
  • Billing Module

With the help of interactive charts and tables,we have formatted the data in an elegant and visually appealing manner,which constantly makes user amazed and awe struck.

Analytics report helps to understand how the system performs,which is a much needed one for staying competitive in online advertising business and to reach the goal.

One can easily learn what precisely happening in the system,which helps to take any strategic decision if required in order to reinforce his/her online advertising business.

Analytics report can also be exported into excel format for further analyzing process.

Data included in Analytics Report:

Contextual Targeting:

Top 10 keywords will get displayed on interactive charts based on date selection.One can able to analyze top 10 keywords for following periods.

  • Last seven days
  • Today
  • Specific date
  • Date Range

With the help of top 10 keywords report, Advertiser can able to choose right keywords to target his/her ads.

We have also included a table to list down entire keywords in the system along with clicks and impressions.

Behavioural Targeting

Top 10 category will get displayed on interactive charts based on date selection.One can able to analyze top 10 category for following time periods.

  • Last seven days
  • Today
  • Specific date
  • Date Range

Demographic Targeting

Based on gender targeting,one can able to know percentage of male and female visits.

Based on age targeting,top 10 banners which has more number of impressions will get displayed on interactive chart.

Advanced Unique clicks and Impressions

Advanced unique clicks and impressions gurantees unique number of visitors to the system.Displaying unique clicks and impressions data on charts, helps to analyze number of unique visitors using the system.

One can able to analyze,Unique clicks and impressions for following time periods.

  • Last seven days
  • Today
  • Specific date
  • Date Range.

Country statistics:

Geo chart highlights country with impressions and clicks,which helps to indentify his/her potential market.

Real time bidding:

Interactive chart displays,Top five campaign which has high bid amount.

Additionally,one can also analyze the amount earned for bidded campaign.Real time bidding report is available for following time period.

  • Last seven days
  • Today
  • Specific date
  • Date Range.

Advanced Anti Fraud Clicks:

Advanced anti fraud clicks helps to track down fraud clicks,Putting this in analytic report will greatly help admin of the system to take stringent action over fraudsters.

Interactive charts displays number of times fraud clicks occured along with IP address of the fraudster.

Top five Advertiser:

Interactive chart displays,Top five advertiser based on revenue earned.Top five advertiser varies according to the date selection.

Apart from charts,Table displays all advertisers in the system along with the revenue they earned.

Top five Publisher:

Interactive chart displays top five Publishers based on number of active zone under each publisher.Top five Publishers varies according to the date selection.

Apart from charts,Table displays all Publishers in the system along with the number of active zone.

Revenue Report for specific period:

It shows overall amount earned by the system according to the date selection.With this report one can measure the potential of his/her system.

Billing module:

With the help of interactive chart,based on date selection following information can be obtained.

i) Total number of payments made.

ii) Total number of active payments.

To purchase this product, you can go to this link and place the order.

contextual targeting

Tuesday, August 28th, 2012

Question:

I was wondering if this would be the right plugin “Contextual targeting” and suitable module for my purpose.

I have a video sharing website and it has specific categories. I want to have banner ads unique/relevant on the specific video page (468×60 or 300×250).

For example: If the user is watching a video on plumbing and is on the video page, I would like the ad (let’s say 300×250, or 468×60), on the video the user is watching, to show the relevant ad based on what this person is watching. In short, Plumbing video = plumbing ad, if it’s a football video = sporting goods ad. I have about 10 different categories and within each video would like to have different types of ads within the view of the video pages based on it’s relevancy.

Would this be the correct plugin, or do you offer something else that will be better?

Wasn’t contextual targeting originally a default feature in openx?

Answer:

Contextual targeting module will help the advertiser to display the ads only to the pages which is relevant to their ads.

The sites are targeted using meta keywords and we use such efficient meta keywords to target the ads.

Banner will be display according to the meta keyword matched.

This module will check the meta keywords of the page and delivery the relevant banner to the page. For eg: you category word should be found in your site ( sports,games, etc..).

If we have the meta keyword as “sports” means in that page it display the ad relevant to sports.

Contextual targeting is the cusomized plugin to delivery the banner which match the keyword of the site and it is not a default openx functionality.

Contextual Targeting plugin

Sunday, August 19th, 2012

Question:

I am interested in Contextual Targeting plugin.

http://www.openxmods.com/openxmods/contextual-targeting/prod_1398.html

I want to make sure that it will work as desired. Can you explaing in detail how the Meta keywords from the site are indetified and compared with targeting keywords?

Do I need to add those Meta Keywords to the Invocation Codes for publisher?

Are Meta Keywords detected automatically from any website? Even if using iFrame tags?

Please let me know asap.

Answer:

In Administrator section:-  Administrator can able to add the keywords to target

While creating the banner the Advertiser can select the keyword . You can assign more than one keyword to the banner

Link the banners which are matched with the zones.

Copy the Invocation code for ‘Javascript Tag’. Paste the invocation where ever you want.

While displaying the banners, the invocation code will check webpage Meta keyword, whether any of the Meta keyword matches with the keywords of the banner. If the banner keyword matches with the meta keyword then only the banner will be displayed.

No need to add the meta keyword to invocation code for publisher.

We have this option in iframe tag also.

Herewith we have mention the Demo URL for your reference,

http://www.openxdemo.com/ContextualTargetingDemo/travel.html

In this we mention the word as Travel in admin section so the relevant ad is delivering in this.