Posts Tagged ‘Enterprise Adserver’

Passback Ad tags- A new feature to monetize Ads

Thursday, June 12th, 2014

A Pass Back ad tags are Third-party ad tags and it helps our server in reducing the chance of displaying blank ads. The third-party tags acts as an alternative way, when our server does not have any ads to display.

In general, the third-party ad tags monetize every impressions, clicks, etc. When our server does not hold any ads to display, these third-party ad tags are displayed instead of displaying the blank ads. These Pass Back ads are also meant to be Zone specific third-party ads.

House Ad – A self-promotional Ad format

Thursday, June 5th, 2014

House Ad campaigns are ad campaign that serves ads on your application utilizing your own inventory at free of cost. We can set House ads in such a way either to promote your own applications or another advertiser’s product through a direct deal.

These House Ads, also known as Default campaign helps in reducing the display of blank ads on the server. In general, when a zone is linked to a banner, ad gets displayed. Here in House Ad, banners are auto linked to zone, so ads get delivered by default.