Posts Tagged ‘IAB Ad Format’

Super Pre Roll CPE-Video Adformat- A new Ad format Launched

Friday, May 30th, 2014

A pre-roll video ad format, in which an interactive overlay trigger is placed on a brand’s existing video spot and many videos of the brand are attached to it. Upon ‘clicking the trigger’, viewers are engaged with many more interactive videos of the product. Unlike the typical pre-roll ads, they are placed in various positions on the screen and is designed to correspond with the ad’s content. Clicking on the overlay trigger pauses the running pre-roll and expands an interactive panel with more robust content.