Question:
can we be able to select any or all of the below filters as per advertiser requirements on campaign side.
a. Age
b. Gender
c. Location (state, city)
d. Industry (predefined list eg, accounting, arts, it, finance etc)
e. Interest (predefined list eg, movies, music, health, sports etc)
f. Keyword tagging (predefined length which can contain a string of tags passed by publisher)
g. Relationship status (predefined list eg, married, single, etc).
Answer:
Currently, we don’t have any above targeting functionality in openx as openx does not know user profile data. It requires some customization. You can do this by variable targeting in openx but it wont give good UI in campaign side. You can refer below mods which allow to targeting by user profile
http://www.adservermods.com/openxmods/User-profile-Targeting/prod_571.html
similarly can modify for more properties like industrial category, user interest, keyword tagging and relation status.
