Question:
I’m looking to create a simple gift showcase like www.gifts.com. Gifts.com allows merchants to submit their products to the gift showcase. Whenever a visitor clicks on the product they go directly to the product on the merchants ecommerce store. Gifts.com make money from the click just like Google makes money from its Adsense.
I don’t know what the technical name for something like this is. I originally started googling for affiliates and ended up here. OpenX can do the hard part of managing merchants advertisements and its display on a per page basis, but has anyone tried to extend the interface of OpenX so that merchants add others details such as price, textual description, product name, etc?
I really hope you might have an idea of what I’m talking about and suggestions as to where I should look.
Can you help? I’m planning on using drupal or magentocommerce for the shop front and openx for delivering the product images, text and links as an advert.
Answer:
Yes, I got what you want.
Let me tell us what I understood from your requirements.
You have one site where you want to allow other site owner to display their products. So, you will make account for all site owners as Advertiser in openx and you will store product image and some other information for product as banner in OpenX.
After that, you will integrate invocation code to your site front end and that invocation code will display those banners, Right?
Now I am listing out main things what we need to do:
à We need to make zone and banners in category wise (ex. camera, mobile, clothes etc.).
à We have to make some limitation so that product which is in camera category should not display in clothe category.
à We need to display product image along with product name and price.
à When some one clicks on product, we need to do track those clicks.
Area where we need to concern:
à If you are forcing OpenX to deliver banner once in page but sometime OpenX doesn’t follow that rule. It will display same products more than one time according to some other factors. So, we have to work on that area so that OpenX should display product only once in page.
For above requirements, we need to customize delivery engines of OpenX.
We can use latest version to reduce delivery engine’s load.
Above modification and right configuration of OpenX will take 20 days.
