Posts Tagged ‘openx adserver’

Is there any way to merge AdQuick + BlogQuick with openx?

Thursday, September 10th, 2009

Question:
The plan is first to merge AdQuick + BlogQuick together and to ad some additional features (this will be done from the phplemon deveolpers) to get the best ad features combined and to target more the blogsphere.

My idea is to integrate the OpenX market to get more access to potential advertisers listed there to better market the ad invenory of my registered bloggers.

I will need to connect the customized adQuick and OpenX market.

Answer:
We have analyzed your question. As you know, OpenX market has not released any API to get ads from OpenX host. As you told that you want to integrate adquick+blogquick with oxmarket, we need oxmarket API to integrate it to adquick+blogquick.

Currently, We can have OpenX setup and we can setup OpenX market in it and then we can use OpenX invocation code into Adquick+blogquick and this way you will get all advertisers from OpenX Market.

(Currently, OpenX Market is supporting only OpenX Product only so we have to wait till they will release API to get ads or put our ads in it.)

OpenX ad serving environment with targeting capabilities and hardware requirement

Tuesday, September 1st, 2009

Question:

I am looking to build out an OPENX Ad serving environment that can handle 300,000,000 impressions per day.  We want the solution to be US based with physical load balancing accorss 3 data centers (east coast, Central, West coast).   We have lots of hardware and are willing to commit resources to this project.  We want to start with an OPEN X solution that has behavioral and contextual capabilities.  We want to later switch to MSSQL or oracle for the DB to take advantage of triggers and stored procedures.

So to begin, we want a partner that can build this out for us.  To start, we need a hardware requirement list, logic as to how to load balance and create redundancy.
Answer:

We can help you to setup this ad network for you. We have exposure in setting up the server & configuration of it , hardware part of this we recommend you to discuss with the technical team who has expertise in hardware setup.

To distribute load, we can have one central database server and stand-alone image server with multiple OpenX installation in slave server for delivery as below.

We will install OpenX in each server and configure them to work as below.

Also, we can implement Contextual Targeting and Behavior Targeting on each OpenX setup.

We will take care software side in setup but for server requirements, you should consult server experts, they can give better suggestion on this.