Posts Tagged ‘openx campaign’

OpenX Tutorial 2: Creating Campaigns

Saturday, February 12th, 2011

Creating Campaigns


Campaigns belong to individual advertisers, and you should create an advertiser before defining a campaign. A campaign contains a number of Ads or Banners that can share delivery settings, or alternatively, different delivery settings can be assigned to each banner.

Creating New Campaign

Once the Advertiser is created, from the Advertisers screen click Add new campaign. This will take you to the Add new campaign screen:

The next step is to define what type of campaign is needed for this advertiser. The three campaign types are:

  • .Contract: The Ads for a contract campaign are delivered a pre-arranged number of times per day for a specific number of days.
  • .Contract (Exclusive): An exclusive contract campaign’s Ads will take up all impressions, and is prioritized above all other campaigns.
  • .Remnant: A standard campaign type that can be limited according to an end date or other specific limit.

Once the campaign type is selected for the advertiser, then the other details are needed to be filled for the campaign as shown in the below snap shot.

Date:

Enter the campaign’s start and end dates as the Advertiser Requires.

Pricing:

Allow you to set the campaign’s pricing model (cost per Impression/click/action, etc.).

Priority in relation to other campaigns:

The default priority level is 5. Set your priority level between 1 and 10 (10 being the highest priority). The limitation for the impressions/clicks or conversions can be set as required if advertiser desires, to a certain number per day.

Delivery capping per visitor:

Here we can limit campaign views to a certain number either in total or per session. This avoids the spam views.

Miscellaneous:

If desired the advertiser and websites associated with this campaign can be hidden.

Also the companion positioning can be assigned. When the companion positioning option is enabled, OpenX will attempt to deliver all ads from this campaign together on the same page while displaying to the end user.

Once you have made your selections, hit Save Changes to go to the Campaigns screen.

eCPM Prioritization

eCPM prioritization is a feature that automatically prioritizes all of your non-contract campaigns according to each campaign’s performance. It computes the effective CPM for each of your CPC, CPA and CPM-based remnant campaigns and then determines the optimum weight to assign to each campaign so as to maximize your overall revenue. This feature is set at the account-level by the Administrator.

Admin Settings:

To enable the eCPM prioritization,

  • .Go to My Account > Preferences
  • .Click on the Campaign Preferences option in the left hand navigation menu.
  • .Click on Use eCPM optimized priorities instead of remnant-weighted priorities
  • .Save Changes.

Then you should see a list of remnant campaigns that you will need to update in order to enable or update the eCPM calculation. This list will include all remnant campaigns that do not have a price associated with them.

Go to that campaign edit page. Enter the price corresponding to the value of that campaign’s impression/click/action, etc.

Below these fields, you can see the eCPM Prioritization section. The eCPM value will automatically update with a calculation based on your entered price and the observed statistics for the given campaign. This value is read-only and cannot be manually updated by you.

You can also specify the minimum daily impressions you want to give this campaign to ensure that its statistics (and eCPM calculation) remain up to date.

Once you have set prices for all of the remnant campaigns, eCPM prioritization will keep on a running calculation of each campaign’s eCPM and automatically weight the campaigns by their measured performance.

Is there any API to get ads from openx hosted? Will it work in OpenX only?

Saturday, September 5th, 2009

Question:
i have my own adserver (custom, hand written).

Is there any way to integrate openx Market plugins (Openx Hosted) to my adserver so that i can put my campaign to openx hosted and get ads from openx hosted?

Is there any API to get ads from openx hosted? Will it work in OpenX only?
Answer:

We have understand your question, As you know, OpenX market has not released any API to get ads from OpenX host. As you told that you want to integrate your adserver with oxmarket, we need oxmarket API to integrate it to your own adserver.

Currently, We can have OpenX setup and we can setup OpenX market in it and then we can use OpenX invocation code into your adserver and this way you will get all advertisers from OpenX Market.

(Currently, OpenX Market is supporting only OpenX Product only so we have to wait till they will release API to get ads or put our ads in it.)

Number Of Active Campaigns For One Zone

Thursday, April 30th, 2009

Question:
How do identify the number of banners in each campaign?. I want to show total number of banners in each campaigns in admin site.

Answer:
This feature is not exist in openx. We have developed one plugin for this.
you can to identify the number of active campaigns or banners in tha admin site.
This will provide you a drop down list to select the campaign of a particular advertiser.
This will display the banners probably on your website.
you can see the number of active campaigns or banners for one particular zone.
This is very useful for the administrator, advertiser as well as the publisher.

for more info:

http://openxmods.com/openxmods/number-of-active-campaigns-for-one-zone/prod_1025.html

Send Mail Before Campaign Is Deactivated in openx

Tuesday, March 24th, 2009

Question:
How do set the remainder for before my banner or campaign is expiring?

Answer:
This feature is not exist in openx. but, we provide plugin for this.

This sends an email to the advertiser before the end of its banner display or campaign.

This informs advertiser banner or campaign expiration.

Thus, it helps the advertiser to plan for the next banner or try to display the same banner.

Gives a mail to the advertiser before the expiration of the banner or campaign.

Helps the advertiser in planing well ahead. The advertiser will be able to know the clear position of his banners.

It is very useful for the advertiser.

for more info:

http://www.adservermods.com/openxmods/Send-Mail-Before-Campaign-Is-Deactivated/prod_994.html

Send Mail Before Campaign Is Deactivated

Thursday, March 5th, 2009

Question:

Are you an advertiser and do you want some one to remind you before your banner or campaign is expiring?

Answer:

This will sends an email to the advertiser before the end of its banner display or campaign.

This informs advertiser banner or campaign expiration.

Thus, it helps the advertiser to plan for the next banner or try to display the same banner.

Gives a mail to the advertiser before the expiration of the banner or campaign.

Helps the advertiser in planing well ahead.

The advertiser will be able to know the clear position of his banners.

for more information:

http://www.adservermods.com/openxmods/Send-Mail-Before-Campaign-Is-Deactivated/prod_994.html

i want to deactivate campaign and banners

Tuesday, March 3rd, 2009

Question:

we want to deactivate a campaign while a campaign is running.

Answer:

you can deactivate a campaign in the same way that you can deactivate a banner.

This will be helpful even to pause the campaign for some time.

Thus, this will help you to display the campaign when you want and deactivate or pause it for some time, when you don’t want to display the campaign.

for more details:

http://www.adservermods.com/openxmods/Deactive-Campaign-Option/prod_993.html

Hide Past Inactive Campaigns

Sunday, March 1st, 2009

Question:

i want to hide inactive campaigns which are expired, in the campaign overview page.

Answer:

This will not hide campaigns which will be activated in future.

For example, if Advertiser has a campaign set to active tomorrow, and now if the Advertiser clicks on hide inactive campaigns link, it will hide all inactive campaigns from view.

It means it will hide campaigns which will be activated in future also. (And this is what most advertisers don’t want because he want to manage all current campaign and future campaigns)

So, this will help for such kind of Advertisers.

They could see all active campaigns and all future campaigns also, so that Advertiser will find it easy-to-manage active campaigns in their current view.

for more details:
http://www.adservermods.com/openxmods/Hide-Past-Inactive-Campaigns/prod_1255.html

I will give limited number of banners per campaign

Wednesday, May 14th, 2008

Question:

How do set the Administrator to limit the banners upload per campaign?

Answer:

we are provide the functionality so that advertiser will get the permission to add banners for his campaigns.

Administrator can restrict the number of banners to be uploaded per campaign.

If advertiser has uploaded that many banners for a particular campaign, then he will not get permission to add any new banners for that campaign.

for more details:

http://www.adservermods.com/openxmods/Limit-number-of-banners-per-campaign/prod_1400.html

Deactive Campaign Option in admin

Sunday, April 6th, 2008

Question:
Currently one campaign is running in my adserver. I am using openx for adserver. now, How to deactive one campaign in my adserver?

Answer:
Currently, you cannot deactive campaign in your adserver. because, this option is not exist in openx.

We provide one plugin for this. If you want to deactivate a campaign while a campaign is running, this will be useful.

Using this you can deactivate a campaign in the same way that you can deactivate a banner.

This will be helpful even to pause the campaign for some time.

Thus, this will help you to display the campaign when you want and deactivate or pause it for some time, when you don’t want to display the campaign.

for more details:

http://www.adservermods.com/openxmods/Deactive-Campaign-Option/prod_993.html