Posts Tagged ‘openx use’

Can OpenX help my site?

Sunday, August 30th, 2009

Question:

I had my host/programmer install this program but haven’t moved forward implementing it.  I don’t have a clue what to charge, and I haven’t created a page with rates or giving potential advertisers the ability to actually sign up.  I need help especially determining rates.

My site is currently operating at around 162,756 page views a month and traffic is growing at a little less than 40% per month.

Do you think you can help?

Answer:

We have good hands of experience in customizing and adding the clients requirement to their Openx.

I have gone through your requirement, specifying that you need to add the additional features like

· Sign up to the Advertisers

· Billing system for the Advertisers, specifying cost for the clicks and impressions.

We have several custom mod for the sign up and the Billing Functionalities. Here are the list of Mods for your reference,

Advertiser Signup Modules:

· Advertiser Signup  à Helps the Advertiser to sign up with you and submit the Banners to the Admin. Advertiser cannot create his own campaign. http://www.adservermods.com/openxmods/Advertiser-Login/prod_552.html

· Advanced Advertiser signup with All permission à the Advertiser can signup with all permission to create, edit and delete campaigns and Banners. http://www.adservermods.com/openxmods/Advanced-Advertiser-SignUp-With-All-Permissions/prod_1262.html

· Advanced Advertiser signup with All permission and Admin approval. à this is the combination of the two mods,

http://www.adservermods.com/openxmods/Advanced-Advertiser-SignUp-With-All-Permissions/prod_1262.html

http://www.adservermods.com/openxmods/admin-approval-for-self-signed-up-users/prod_1338.html

Also we can have the custom signup Mod with captcha to avoid the Spammers.

· http://www.adservermods.com/openxmods/Advertiser/Publisher-registration-with-captcha-image-verification/prod_1303.html

Billing To Advertiser / Rates for the Inventory:

· Billing System Integration through PayPal à The Advertiser can purchase the inventory for his campaign (The Admin can add the inventory products with no of clicks and impressions) by making payment through PayPal. The banners from the campaigns will be displayed until the inventory is closed. http://www.adservermods.com/openxmods/Billing-System-Integration-with-paypal/prod_1002.html

· Billing Module à http://www.adservermods.com/openxmods/Billing-Module/prod_608.html

· Billing module with different price for each banner à http://www.adservermods.com/openxmods/Billing-module-with-different-price-for-each-banner/prod_1383.html

· Billing System Integration (with Publisher payment UI) à http://www.adservermods.com/openxmods/Billing-System-Integration-(with-Publisher-payment-UI)/prod_1269.html

· Billing system with custom clicks & impressions (PayPal) à http://www.adservermods.com/openxmods/Billing-system-with-custom-clicks-&-impressions-(PayPal)/prod_1389.html

I have specified you the modules only based on the you specification, you can select any of the Modules, that you feel that is the right choice for you.

You can send us your requirement specification in more detail, so that we recommend the a appropriate module.

Also we can implement any functionality that is required to your Openx as the customization.

Provide us the site where you are displaying the ads of your Openx, so that we can also recommend you some targeting and interactive Mods for Ad Delivery.


what is OpenX Vs Google ad manager

Thursday, August 13th, 2009

Question:

I would like to get feedback from webmasters who have used Google Ad Manager and OpenX, would like to know which one they prefer and why?

Answer:

Both of these have the advantages of serving not only your own banner ads (from sponsors or advertisers) as well as AdSense or other banners – based on geographical location.

I guess the advantage of Google Ad Manager is that the system is all controlled by Google – so I don’t have to worry about maintaining and updating any other scripts or packages on my web server.

However, the disadvantage could be that as Google get further into banner ads and online advertising, people will start to use Ad blockers against them. I don’t want my paying advertisers to potentially be blocked. we need to pay for google admanager for using the adsense. but, no need to pay for openx. all admin control with us. so openx is best tool for the online advertiser.