Question :
When we are redirecting a 3rd party tag, we are seeing a huge discrepancy between the # of impressions reported by our OpenX vs. the 3rd party’s server. Our OpenX shows a dramatically lower number of impressions than the 3rd party server does. The discrepancy we’re seeing is that the 3rd party server is showing over 2X higher the number of impressions than our OpenX shows, much greater than the 10-15% OpenX says may occur with integrating 3rd party tags.
I don’t believe we have any setting stored for our OpenX to strip out non-unique impressions (we don’t even know where that is available). I know you provide a module to do the opposite, namely drill down to count only unique impressions and clicks, but I am hoping your familiarity with the auditing of OpenX can help us dig into our counting discrepancy.
