Posts Tagged ‘server to server’

Post back / Server-To-Server URL Tracking

Wednesday, February 26th, 2014

Question:

Do you have any plugins for OpenX to add post back URL tracking?

Answer:

Yes, we have the mod / Plugin to track the post back URL using OpenX. When an ad is published on a server-side website and an click is made on the ad, it redirects the page either to certain destination URL or Application Download option. When a conversion takes place, token id will be generated at the Advertiser’s server. The Advertiser notifies the publisher about the conversion that taken place by sending the token id to adserver through the postback URL process. The details which are passed to adserver will be recorded in adserver database in order to track conversions.

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