Archive for the ‘Targeting’ Category

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Re-Targeting

Friday, May 28th, 2010

Question:

1,The ads are displaying randomly In the publisher website. So unwanted ads are displaying in the publisher website. This is the loss for the advertiser. How do we solve it?.

2.I  heard some targeting techniques which targets the  users according to some criteria like country, ip address of the system. Is there any other targeting for advertiser to spend his/her money usefully.

3.The main thing is I need to target the audience who have been visited already my ads.

Answer:

1.Yes the Random ads displaying will make the advertiser’s money waste. So we have a targeting technique called re-targeting for the past visited users.

2.It will display the same advertiser ad to his past visited user when he/she came to visit once again. So there is more probability to user buy the product if we are targeting those users again and again.

(example) If a person has visited one advertiser web page and he has clicked a ad and he left it because of some other reason. It tells us that he is having interest on that particular ad. So we need to display the same ad once he comes for the same website again, then there might be more chance to user buy that product or different product of the same advertiser.

http://www.openxservices.com/openx-re-targeting.php

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Method for Targeting Banners

Thursday, March 18th, 2010

Question:

I have been digging around to try and find a method for targeting banners at pages with matching keywords (either in urls, page content or meta content).

Is there a way of doing this? Any tutorials, demo’s etc anyone can point me in the direction of ?

Answer:

We have the module for target users based on keywords in web pages that is “Contextual targeting”.

Usually the meta keyword will contains all the related keywords related to the site. Banner is targeting to the web page based on the targeting segments which is present on the ″META Keywords″ tag.

From this module you can easily target your user based on content of the web pages.

For More details Please visit the following link:

http://www.openxservices.com/openx-contextual-targeting.php



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Managing ads by advertiser

Wednesday, September 2nd, 2009

Question :

The advertiser should be able to upload his graphics/ad details and manage the ads by day-part, location, coupon text/graphics/flash (auto-customized by location based on XML information from phone) e.g. welcome to New York Time\’s Square Starbucks! come in for 30% off a large coffee — the location and coupon details should be reflective of the location received from the phone — advertiser should have ability to set these parameters and to view ads via Google map API, and other reporting (day-part) We will need to keep track of all the Data & Request, we need to create MIS (Management Information System) that takes care of the same. OpenX website will be for advertisers / users to log in… to setup there accounts… advertisement the data will be saved in server database… webservices will pull that data and prase in xml We will need the site to integrate with google checkout & paypal. Advertisers will set daily budget and account will automatically refill every 24 hrs when daily budget has diminished.

Answer:

Openx is already providing Xml RPC type of invocation code, managing ads can be done in openx called targeting it’s a customized feature , so that it will target ads what ever way you want like age , sex, profile, location etc,

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Posted in Customized ads, Targeting, UI Customization | No Comments »

Admin Set Toggling Banners

Thursday, August 13th, 2009

Question:

i am using OpenX adserver tool for my site.  i want to set the time of display for  every banners.

Answer:

we can customize for this requirement.

Allows toggling of banners using a single invocation code.

In OpenX an invocation code will display only a single banner, but by using this mod, you can display two banners in one zone.

    This will create a new invocation code, which the publisher needs to paste in his page.When the page is requested by the user, banners will be displayed one by one, after few seconds (time will be set by the Administrator). The invocation code will change the banners automatically.

    The administrator can set time for which a single banner should be displayed.

    The probability of clicking the banner by the user will increase, which is an advantage for the publisher and the administrator.

    For more info:

    http://www.adservermods.com/openxmods/Admin-Set-Toggling-Banners/prod_1259.html

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Posted in Maintenance, Targeting | No Comments »

country targetting for banners

Thursday, August 13th, 2009

Question:

i have used openx for my site. my banner will be display only some countries. how can do this?

Answer:

Do you want to display your banners only to your target customer? Then here is a mod to help you out.

If you have registered user with his country / continent then, using this mod you can display your banners to the users belonging to a specific country / continent.

Also, if you have country / continent wise pages in your site, then this mod will display the banners according to specified country / continent.

Here the advertiser can choose the delivery limitation where he/she wants to display his/her banners.

From the banner properties the advertiser can choose a specific country / continent.

For more details:

http://www.adservermods.com/openxmods/Country-Targeting/prod_536.html

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Targeting ads by user profilie on campaign side

Tuesday, August 11th, 2009

Question:

can we be able to select any or all of the below filters as per advertiser requirements on campaign side.

a. Age
b. Gender
c. Location (state, city)
d. Industry (predefined list eg, accounting, arts, it, finance etc)
e. Interest (predefined list eg, movies, music, health, sports etc)
f. Keyword tagging (predefined length which can contain a string of tags passed by publisher)
g. Relationship status (predefined list eg, married, single, etc).

Answer:

Currently, we don’t have any above targeting functionality in openx as openx does not know user profile data. It requires some customization. You can do this by variable targeting in openx but it wont give good UI in campaign side. You can refer below mods which allow to targeting by user profile

http://www.adservermods.com/openxmods/User-profile-Targeting/prod_571.html

similarly can modify for more properties like industrial category, user interest, keyword tagging and relation status.

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XML RPC invocation code for openx

Tuesday, August 11th, 2009

Question:

the advertiser should be able to upload his graphics/ad details and manage the ads by day-part, location, coupon text/graphics/flash (auto-customized by location based on XML information from phone) e.g. welcome to New York Time\’s Square Starbucks! come in for 30% off a large coffee — the location and coupon details should be reflective of the location received from the phone — advertiser should have ability to set these parameters and to view ads via Google map API, and other reporting (day-part) We will need to keep track of all the Data & Request, we need to create MIS (Management Information System) that takes care of the same. OpenX website will be for advertisers / users to log in… to setup there accounts… advertisement the data will be saved in server database… webservices will pull that data and prase in xml We will need the site to integrate with google checkout & paypal. Advertisers will set daily budget and account will automatically refill every 24 hrs when daily budget has diminished.

Answer:

Openx is already providing Xml RPC type of invocation code and managing ads can be done in openx called targeting it’s a customized feature that will target ads what ever way you want like age , sex, profile, location etc,

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Posted in Inventory Management, Targeting | No Comments »

Keyword targeting in openx

Tuesday, August 11th, 2009

Question:

Are categories/keywords tags? Can there be more than one per site/publisher?

Answer:
We have a mod for keyword targeting…

Link: http://www.openxmods.com/openxmods/keyword-targeting/prod_1253.html

The idea behind keyword targeting is that you have a list of keywords (food, shoes, sportsgoods, etc.) appropriate to your site/sites. You then assign one or more keywords to ads, and, instead of using a normal zone tag (which selects an ad from those linked to the zone), you use a direct selection tag with the appropriate keyword to select an ad from those with that keyword.

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Posted in Targeting | No Comments »

Bulk Import Utility for ads in OpenX

Tuesday, July 14th, 2009

Question:

Is there a way to set up a bulk import utility for ads? Say, if I need to input like 500-1000 tags a day, so that it doesn’t take me a million hours?

Answer:

Yes, we can create n number of tags (invocation code) on click of button.

Here What do you mean by tags? I am assuming you are talking about invocation tag (ad code for zone).

We can give one link in each zone page says “Duplicate zone to n times” and it will popup window and it will give one text box and submit button. In text box, you can enter number of duplication of zone (so tags) and clicking on submit, it will make n number of zone with same zone property (including width, height, linked banners, etc) and then you will have n number of tags.

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Posted in Customized ads, Targeting | No Comments »

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