Targeting | OpenXservices

OpenX Targeting with HTTP Headers

Sunday, September 12th, 2010

Question:

We are looking at using OpenX as an ad-server, and were interested

in getting professional services help to do some custom development

to our specifications.

We are looking to target ads based on a special HTTP Header on incoming ad-requests to our servers.
the HTTP Header provides a key to a “user profile database”, which we want to lookup and deliver ads based on user profiles.

Answer:

The functionality of targeting ads the users based on the HTTP Header can be implemented.

Provide us the what type of data that you will passing through the HTTP Header and based on the same we can create the UI for the banners to set the option to set the parameter.

Tags: HTTP Targeting, OpenX HTTP
Posted in Targeting | No Comments »

OpenX Retargeting Plugin Questions & Doubts

Sunday, September 12th, 2010

Question:

Question regarding your retargeting plugin– I found your website through google, very interested in your plugin. Can you tell me how scalable this retargeting plugin is? We are serving more than 10 M impression per day, not sure whether your plugin able to handle that?

Answer:

The plug-in will target the ads based on the data stored in the variables and It will increase only about less than 1% load to the server.

So If your server runs with the prominent speed, you can install the Re-targeting module to your openx.

We can assist you in installing the Plug-in in you openx.

Tags: OpenX Retargeting, openx targeting, Retargeting, Target OpenX, Targeting for OpenX
Posted in Targeting, UI Customization | No Comments »

OpenX Retargeting plugin for 10M impressions

Thursday, August 12th, 2010

Question: regarding your retargeting plugin– I found your website through google, very interested in your plugin. Can you tell me how scalable this retargeting plugin is? We are serving more than 10 M impression per day, not sure whether your plugin able to handle that?

Answer:

The plug-in will target the ads based on the data stored in the variables and It will increase only about less than 1% load to the server.

So If your server runs with the prominent speed, you can install the Re-targeting module to your openx.

We can assist you in installing the Plug-in in you openx.

Tags: OpenX Retargeting, OpenX target plugin, Retargeting Adserver, Retargeting for open source, Retargeting plugin performance
Posted in Targeting | No Comments »

Re-Targeting

Friday, May 28th, 2010

Question:

1,The ads are displaying randomly In the publisher website. So unwanted ads are displaying in the publisher website. This is the loss for the advertiser. How do we solve it?.

2.I heard some targeting techniques which targets the users according to some criteria like country, ip address of the system. Is there any other targeting for advertiser to spend his/her money usefully.

3.The main thing is I need to target the audience who have been visited already my ads.

Answer:

1.Yes the Random ads displaying will make the advertiser’s money waste. So we have a targeting technique called re-targeting for the past visited users.

2.It will display the same advertiser ad to his past visited user when he/she came to visit once again. So there is more probability to user buy the product if we are targeting those users again and again.

(example) If a person has visited one advertiser web page and he has clicked a ad and he left it because of some other reason. It tells us that he is having interest on that particular ad. So we need to display the same ad once he comes for the same website again, then there might be more chance to user buy that product or different product of the same advertiser.

http://www.openxservices.com/openx-re-targeting.php

Posted in Targeting | No Comments »

Method for Targeting Banners

Thursday, March 18th, 2010

Question:

I have been digging around to try and find a method for targeting banners at pages with matching keywords (either in urls, page content or meta content).

Is there a way of doing this? Any tutorials, demo’s etc anyone can point me in the direction of ?

Answer:

We have the module for target users based on keywords in web pages that is “Contextual targeting”.

Usually the meta keyword will contains all the related keywords related to the site. Banner is targeting to the web page based on the targeting segments which is present on the ″META Keywords″ tag.

From this module you can easily target your user based on content of the web pages.

For More details Please visit the following link:

http://www.openxservices.com/openx-contextual-targeting.php

Posted in Targeting | No Comments »

Managing ads by advertiser

Wednesday, September 2nd, 2009

Question :

The advertiser should be able to upload his graphics/ad details and manage the ads by day-part, location, coupon text/graphics/flash (auto-customized by location based on XML information from phone) e.g. welcome to New York Time\’s Square Starbucks! come in for 30% off a large coffee — the location and coupon details should be reflective of the location received from the phone — advertiser should have ability to set these parameters and to view ads via Google map API, and other reporting (day-part) We will need to keep track of all the Data & Request, we need to create MIS (Management Information System) that takes care of the same. OpenX website will be for advertisers / users to log in… to setup there accounts… advertisement the data will be saved in server database… webservices will pull that data and prase in xml We will need the site to integrate with google checkout & paypal. Advertisers will set daily budget and account will automatically refill every 24 hrs when daily budget has diminished.

Answer:

Openx is already providing Xml RPC type of invocation code, managing ads can be done in openx called targeting it’s a customized feature , so that it will target ads what ever way you want like age , sex, profile, location etc,

Tags: Age targeting, location targeting, Openx XML rpc, profile targeting
Posted in Customized ads, Targeting, UI Customization | No Comments »

Admin Set Toggling Banners

Thursday, August 13th, 2009

Question:

i am using OpenX adserver tool for my site. i want to set the time of display for every banners.

Answer:

we can customize for this requirement.

Allows toggling of banners using a single invocation code.

In OpenX an invocation code will display only a single banner, but by using this mod, you can display two banners in one zone.

The administrator can set time for which a single banner should be displayed.

The probability of clicking the banner by the user will increase, which is an advantage for the publisher and the administrator.

For more info:

http://www.adservermods.com/openxmods/Admin-Set-Toggling-Banners/prod_1259.html

Tags: openx ads, openx banner, time setting
Posted in Maintenance, Targeting | No Comments »

country targetting for banners

Thursday, August 13th, 2009

Question:

i have used openx for my site. my banner will be display only some countries. how can do this?

Answer:

Do you want to display your banners only to your target customer? Then here is a mod to help you out.

If you have registered user with his country / continent then, using this mod you can display your banners to the users belonging to a specific country / continent.

Also, if you have country / continent wise pages in your site, then this mod will display the banners according to specified country / continent.

Here the advertiser can choose the delivery limitation where he/she wants to display his/her banners.

From the banner properties the advertiser can choose a specific country / continent.

For more details:

http://www.adservermods.com/openxmods/Country-Targeting/prod_536.html

Tags: country ads, country clicks, country targetting, OpenX as adnetwork, openx targetting
Posted in Targeting | No Comments »

Targeting ads by user profilie on campaign side

Tuesday, August 11th, 2009

Question:

can we be able to select any or all of the below filters as per advertiser requirements on campaign side.

a. Age
b. Gender
c. Location (state, city)
d. Industry (predefined list eg, accounting, arts, it, finance etc)
e. Interest (predefined list eg, movies, music, health, sports etc)
f. Keyword tagging (predefined length which can contain a string of tags passed by publisher)
g. Relationship status (predefined list eg, married, single, etc).

Answer:

Currently, we don’t have any above targeting functionality in openx as openx does not know user profile data. It requires some customization. You can do this by variable targeting in openx but it wont give good UI in campaign side. You can refer below mods which allow to targeting by user profile

http://www.adservermods.com/openxmods/User-profile-Targeting/prod_571.html

similarly can modify for more properties like industrial category, user interest, keyword tagging and relation status.

Tags: Age targeting, campaign, city targeting, gender targeting, industry targeting, interst targeting, keyword targeting, location targeting, OpenX profile targeting, relationship targeting, sex targeting, State targeting, Targeting
Posted in Targeting | No Comments »

XML RPC invocation code for openx

Tuesday, August 11th, 2009

Question:

the advertiser should be able to upload his graphics/ad details and manage the ads by day-part, location, coupon text/graphics/flash (auto-customized by location based on XML information from phone) e.g. welcome to New York Time\’s Square Starbucks! come in for 30% off a large coffee — the location and coupon details should be reflective of the location received from the phone — advertiser should have ability to set these parameters and to view ads via Google map API, and other reporting (day-part) We will need to keep track of all the Data & Request, we need to create MIS (Management Information System) that takes care of the same. OpenX website will be for advertisers / users to log in… to setup there accounts… advertisement the data will be saved in server database… webservices will pull that data and prase in xml We will need the site to integrate with google checkout & paypal. Advertisers will set daily budget and account will automatically refill every 24 hrs when daily budget has diminished.

Answer:

Openx is already providing Xml RPC type of invocation code and managing ads can be done in openx called targeting it’s a customized feature that will target ads what ever way you want like age , sex, profile, location etc,

Tags: invocation code, openx coupon, openx flash ads, openx location, Openx web services, Openx XML rpc
Posted in Inventory Management, Targeting | No Comments »

OpenXservices

Archive for the ‘Targeting’ Category

OpenX Targeting with HTTP Headers

OpenX Retargeting Plugin Questions & Doubts

OpenX Retargeting plugin for 10M impressions

Re-Targeting

Method for Targeting Banners

Managing ads by advertiser

Admin Set Toggling Banners

country targetting for banners

Targeting ads by user profilie on campaign side

XML RPC invocation code for openx

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