Question:
Do the Advertisers wants to place the Ad Unit based on the context of the web page?
Answer:
This will help the advertiser to display the ads only to the pages which is relevant to their Ads.
Generally the sites are targeted using the Meta keywords and we use such efficient meta keywords to target the Ads.
The banner can be targeted with multiple Keywords.
The banners will be displayed in the site only if the any of the Meta Keyword of the site matches with any of the keyword assigned to the banner.
For more details:
http://www.adservermods.com/openxmods/Contextual-Targeting/prod_1396.html
Tags: Contextual, Targeting
