Question:
How do create the target the customers on their behavior and see the all banner, campaign targeting?
Answer:
Behavioral targeting uses information collected on an individual’s web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
Behavioral Targeting allows site owners or ad networks to display content more relevant to the interests of the individual viewing the page.
The most common type of Behavioral Targeting is Based on website/web page visited. In this case behavioral segments are developed by aggregating users who have gone to specific web sites that have very targeted content.
You can target the banners in the openx to the targeted users to more click conversions rate.
For example, if the user moves from the music site to the health site, then we know that he is interested in the Music and we will display the music related Ads in the navigating pages.
Also the Ads that are displayed is based with the priority for the recently visited category.
for more details:
http://www.adservermods.com/openxmods/Behavior-Targeting/prod_1405.html
Tags: behavioral targeting, openx target, targetting for ads
