Question:
Are categories/keywords tags? Can there be more than one per site/publisher?
Answer:
We have a mod for keyword targeting…
Link: http://www.openxmods.com/openxmods/keyword-targeting/prod_1253.html
The idea behind keyword targeting is that you have a list of keywords (food, shoes, sportsgoods, etc.) appropriate to your site/sites. You then assign one or more keywords to ads, and, instead of using a normal zone tag (which selects an ad from those linked to the zone), you use a direct selection tag with the appropriate keyword to select an ad from those with that keyword.
Tags: keyword targeting
