Targeting | OpenXservices

Openx admanagement and reporting

Tuesday, August 11th, 2009

Question:

- Advanced to expert advice on best practices in working with
OpenX to create and customize a multi-user, multi-publisher ad server.

- Advanced to expert advice on best practices in working with
OpenX to integrate ad server data within a multi-user, multi-publisher
central admin panel to provide comprehensive ad management and
reporting.

- Custom solutions to create new functionality or enable export
of OpenX generated data for inventory management and reporting,
comprehensive statistics reports by client across multiple ad types, and
billing functions.

- Custom solutions to export OpenX generated data into
tables for import into billing systems such as QuickBooks.

Answer:
We have already worked for many clients to implement unique billing system for this.

We can give advertiser/publisher self signup where they can signup for site.

Users as Advertiser can create campaign, banners and he can set campaign budget, expiration date, frequency capping, etc. Users as publisher can create zones (set it’s setting) and take invocation code to paste on his side.

Advertiser can pay to admin to purchase inventory while admin can pay publishers through his admin (publisher earning will be set by admin. Like 60% advertiser revenue)

Demo site with most of requirements:
http://demo.openxservices.com/ (Implementing Functionality in OpenX UI)
http://www.gpreneur.com/OpenxPluginDemo/ (Implemented functionality With new UI and OpenX as backend)

Tags: billing system, Inventory Management, openx admanagement, Openx like quickbooks, openx report, openx self signup, openx signup, quickbooks
Posted in Integration, Inventory Management, Targeting | No Comments »

Keyword targeting in openx

Tuesday, August 11th, 2009

Question:

Are categories/keywords tags? Can there be more than one per site/publisher?

Answer:
We have a mod for keyword targeting…

Link: http://www.openxmods.com/openxmods/keyword-targeting/prod_1253.html

The idea behind keyword targeting is that you have a list of keywords (food, shoes, sportsgoods, etc.) appropriate to your site/sites. You then assign one or more keywords to ads, and, instead of using a normal zone tag (which selects an ad from those linked to the zone), you use a direct selection tag with the appropriate keyword to select an ad from those with that keyword.

Tags: keyword targeting
Posted in Targeting | No Comments »

Bulk Import Utility for ads in OpenX

Tuesday, July 14th, 2009

Question:

Is there a way to set up a bulk import utility for ads? Say, if I need to input like 500-1000 tags a day, so that it doesn’t take me a million hours?

Answer:

Yes, we can create n number of tags (invocation code) on click of button.

Here What do you mean by tags? I am assuming you are talking about invocation tag (ad code for zone).

We can give one link in each zone page says “Duplicate zone to n times” and it will popup window and it will give one text box and submit button. In text box, you can enter number of duplication of zone (so tags) and clicking on submit, it will make n number of zone with same zone property (including width, height, linked banners, etc) and then you will have n number of tags.

Tags: bulk import, bulk tags, import ads
Posted in Customized ads, Targeting | No Comments »

Behavior Targeting for openx

Tuesday, May 19th, 2009

Question:
How do create the target the customers on their behavior and see the all banner, campaign targeting?

Answer:
Behavioral targeting uses information collected on an individual’s web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
Behavioral Targeting allows site owners or ad networks to display content more relevant to the interests of the individual viewing the page.
The most common type of Behavioral Targeting is Based on website/web page visited. In this case behavioral segments are developed by aggregating users who have gone to specific web sites that have very targeted content.
You can target the banners in the openx to the targeted users to more click conversions rate.
For example, if the user moves from the music site to the health site, then we know that he is interested in the Music and we will display the music related Ads in the navigating pages.
Also the Ads that are displayed is based with the priority for the recently visited category.
for more details:

http://www.adservermods.com/openxmods/Behavior-Targeting/prod_1405.html

Tags: behavioral targeting, openx target, targetting for ads
Posted in Targeting | No Comments »

Behaviour targeting plugin for OpenX

Monday, May 18th, 2009

Question:

I would like to create a plugin for OpenX that uses my custom behavior targeting engine.

Answer:

We are assuming that your engine is already implemented and giving output as you explained. Let me know how we can pass unique userid (is it viewerid(OAID) of OpenX?), demographics info (this info should be passed by invocation code, right? Otherwise you should have this in DB.) and list of linked banners.

So, we will pass all above information to your engine (by curl or xml-rpc, depends upon your engine) in banner request page (ajs.php for javascript banner) and we will have best to worst banner list and we will display best banner to user. Also, we will send your engine this information (viewerid, payoff (revenue of campaign, right?)) to your engine. (Your engine may processing this information to decide best to worst banner for user depends upon user clicks, right?)

Implementation of above functionality will take approximately 4 days.

Question:

Yes, this sounds correct.

Our engine can accept requests via curl.

I’m not sure I understand how the click data gets back in to my engine. Is that an additional curl call?

Answer:

Yes, we have to send clicked data through curl to your engine in click event and your engine should receive those data and store as engine needs.

Posted in Targeting | No Comments »

Sports targeting ads using OpenX

Tuesday, May 5th, 2009

Question:

I am trying to target specific forums within my vBulletin site. For example, if my site is all about sports, I have forums including Football, Baseball, Swimming, Basketball, etc. I\’m trying to be able to sell adspace to advertisers who only want to target the Swimming forum. Or, if they so choose, target Swimming & Water Polo. Let me know if you need any further information.

Answer:

I have gone through your requirement and we can implement the functionality that you require.

I am assuming that you have the sports site with the vBulletin as your forum.

You want your advertisers to target the Ads to the particular category, like swimming, football etc.,

We can use the same category values(swimming, football and baseball), that you are using in the Forum.

The implementation of the functionality will take 3-5 days.

Also we have the significant modules like, Advertiser Signup with all permissions, simple Advertisers sign up and the Billing Modules.

Have a look at following links:

http://www.openxservices.com/openx-customization-signup.php

http://www.openxservices.com/openx-customization-billing.php

Tags: advertisement sports, sport ads, sports server for ads
Posted in Customized ads, Targeting | No Comments »

Create google map and the chart and pie info based on the date option selected on the statistics page

Monday, April 13th, 2009

Question:

Can we create the google map and the chart and pie info based on the date option selected on the statistics page?

Answer:

currently, the openx is not providing the Google map information based on for publisher, advertiser and zone and campaign. But, we can do this requirement and we need to custamization of the openx code.

For more info:

refer the link: http://www.adservermods.com/openx-mods/google-map-for-statistics/prod_1374.html

Tags: OpenX as adnetwork, openx country wise targetting, openx geo report
Posted in Customized ads, Integration, Plug-in's/API, Targeting | No Comments »

Hide Banner After Clicking

Monday, March 23rd, 2009

Question:

How do display a particular banner has been clicked by a user and if the advertiser don’t want to display that particular banner for some ‘t’ seconds?. Is this functionality in Openx?

Answer:
This functioinality is not existing in the openx. But, we provide plugin for this. This plugin is working for this.
We can set some time frame for the displaying banner.
The time after which the same banner could be displayed can be set by the administrator.
After a banner has been delivered, if the user click on the banner he can see that banner only one time, after that the user can not see that same banner again for some ‘t’ seconds.
For more info:

http://www.adservermods.com/openx-mods/hide-banner-after-clicking/prod_338.html

Tags: hide banner
Posted in Plug-in's/API, Targeting | No Comments »

Admin control panel for user profile targeting

Wednesday, February 18th, 2009

Plugin:

We provide plugin the admin control panel for user profile targetting in openx.
That plugin is providing following functionalities.
This plugin is the advanced version of the User profile Targeting mod.
This will provide the Admin control for the User profile Targeting mod.
So admin will be having more control over profile targeting fields.
Admin can enable the options which he wants to be displayed in banner properties page.

for more details:

http://www.adservermods.com/openxmods/Admin-control-panel-for-user-profile-targeting/prod_1402.html

Tags: profile targeting, user profile
Posted in Targeting | No Comments »

OpenX custom tags

Tuesday, January 13th, 2009

Question:

I need custom openX invocation tags, could you quote how long would this take?

* I want to specify the page target only once in the section of the page (eg sports, nightlife)
* I want simple image ads to rotate without a page load
* I don’t want to specify the zone sizes (I have my own reasons)
* I want to run this with open x hosted
* I don’t want a banner to repeat on the same page
* I’m thinking that XML-RPC is the way to go although this isn’t part of open x hosted, I’ve emailed them to find out how much this access will cost. A div in the page that has the zone name as it’s id could be replaced in the DOM with new ad.

Answer:

We have analyzed your requirements.

Let me explain each invocation code characteristics.

Image type of invocation code will allow reloading but it will not allow to block image second times in page.

Iframe type of invocation code will not allow target ads globally and it may display same banner again on same page.

Xml-RPC invocation code will not allow reloading banner without refreshing page.

Javascript type of invocation code will not allow reloading banner but it will allow to target banner from header and block banner to display again on same page but it will not allow reloading banner without refreshing page.

Also, each modification requires to change in OpenX files. So, we can not integrate to OpenX hosted but we can do with your OpenX installation.

Do you want only 1 invocation code having all functionality or do you want individual invocation code with individual functionality?

Please give your clear idea so we can give you best matched feasible solution for you.

Question:

http://www.openx.org/en/docs/tutorials/Advanced+XML-RPC

“However, a script could be written in any language to read and print the data returned by OpenX.”

The current XML-RPC is php, this has to run as the page is being built so it cannot reload the ads without a page load. However, a javascript XML-RPC function could be made to call a new ad each time it was called, this ad could then be inserted into the DOM. This would be an additional custom javascript. Repeating banners would then be a problem but I can live with that.

Can you do this?

Answer:

Yes, we can do this and I think you already know what limitation is for this type of invocation code (as you described).

We will make invocation code which will call other file which will have xml-rpc banner and it will replace div in every defined time.

Implementation of this custom invocation code will take 2 days.

Tags: custom tags, DOM, XML RPC
Posted in Customized ads, Targeting | No Comments »

OpenXservices

Archive for the ‘Targeting’ Category

Keyword targeting in openx

Bulk Import Utility for ads in OpenX

Behavior Targeting for openx

Behaviour targeting plugin for OpenX

Sports targeting ads using OpenX

Create google map and the chart and pie info based on the date option selected on the statistics page

Hide Banner After Clicking

Admin control panel for user profile targeting

OpenX custom tags

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