Archive for the ‘Tutorials’ Category

AffiJAX Affiliate Adnetwork - New Adnetwork

Monday, October 8th, 2012

AffiJAX is a global advertising marketplace. AffiJAX is an affiliate ad-network which allows you to independently manage and optimize customers ad-network. AffiJAX connects with multiple indpendent ad-networks. It offers the most flexible and easy-to-use platform that enables scalable rich media advertising network across the most popular mobile devices and platforms.

AffiJAX Network provides the platform, network and service you’ll need to grow customers online business via affiliate marketing. Adnetwork Administrator can choose from CPC, CPM, or CPA ads and earn up to 75% of the ad revenue share. Our system will evaluate the content on customers page and serve relevant, contextual ads, etc.,

AffiJAX Account Manager (Each Adnetwork Administrator) can access to their own affiliate tracking software, it’s time to make it their own by visiting “Site Settings” under your “Settings” tab. Tracking options, Targeting, Fraud detection, Messaging, and even import data from a previous system. Depending on AffiJAX edition, you can completely customize every piece of AffiJAX that suits your business needs.

To purchase this product, you can go to this link and place the order.

URL Report of Ads

Monday, August 20th, 2012


I need see by publisher tag where they are promoting the tags not advertiser banners.


Right now we have the product as “URL Report of Ads” in openxmods .

Functionality of URL Report of Ads is you can able to see the referral traffic from which URL  for each banner.

If you need the any customization on this mod,we will do it for publisher as “URL Report for publisher”.


In Statistics page you will find the “URL Report for publisher” link for each banners. On clicking the link it will display the URL report of the ads in grey box.

This Mod will help the Advertisers to have a record of the URL’s where their Ads are displayed. The Advertisers can have the basic analysis like in which URL he gets more impressions, whether the ads are displayed in the relevant sites, etc.,

mJAX Mobile Ad network - Question

Monday, August 20th, 2012


I was able to give a quick demo of these plugin to our internal team & shared the login details with them, for now I have few questions:

1. Mobile Targeting

  • We assume the backed Ad Selection algorithm is wired up to find ‘best matching’ Ad based on mobile targeting set by the Advertiser
  • Can Geographical Location targeting be extended for Metros or specific lat-long values?
  • Assume, we could define versions of the mobile OS for targeting (ex: iOS 3.1)

2. Is RTB plugin part of this installation or that is a separate plugin?

3. If we integrate with OpenX Market, would the Mobile Ads campaigns created using Mobile plugin be able to participate in RTB & be rendered through other networks? and vice-versa

Yes, I’m part of Idealab group of companies.


We have targeting ad by Os, manufacture, capability, location, Geo operator, model and demographics ( Gender and age) and not using backend Ad Selection algorithm.

We have specified the geographical location by using country code only not by lat-long values.

Right now we are targeting only for OS if you need to target by OS version means then we can do as a customisation work.

Yes, we have this as a separate plugin and  we can implement on this.

Yes, Our package mobile plugin will able to do RTB and support the other netwok.

If your need any changes or modification on this plugin then we can do the features as a customisation work.

To purchase this product, you can go to this link and place the order.

Mobile HTML banner

Monday, August 20th, 2012


Currently package contains features to deliver mobile image ads, mobile text ads and table ads. HTML banner types have to add to the system. So following steps need to consider to do this features :

1. Create new banner type as “HTML”
2. Create new zone type as “HTML”
3. Linking only these types together
4. Delivery section.


Note: Mobile HTML banner width & Height should be given by advertiser. If exceed the banner limits that banner will not be deliver in some OS. so we have to mention the standard banner sizes.

1. To add the banner as “Mobile HTMl banner” with Fields like as Banner name,Banner content ,Width, height.URL  with validation in Advertiser Section & Admin section.

2. To add the zone as “Mobile HTMl zone with Fields like as Zone name,Width, height. in Publisher Section & Admin section.

3. To link the banner with  matching the banner  sizes &  banner type in advertiser ,Publisher,Admin section.

4. We have to create the invocation in Publisher section & Admin section in UI panel.

Game Box - New Adformat

Monday, August 20th, 2012


  • Can serve IAB Standard Sizes and any custom Sizes as well.
  • Common Ad formats of Openx like (gif, png, jpg and swf) can be served as a GameBox Ads.
  • The New type of Invocation tag will be provided to the Publisher to server this special Ad.
  • The synergy of advertising and content.
  • Customized to match your site’s design.
  • Customizeable size, horizontal or vertical.
  • Revenue in addition to networks & sales.
  • Small size, excellent eCPM.
  • Positive user experience.

To purchase this product, you can go to this link and place the order.

Supporter Banner Ad - New Ad format

Monday, August 20th, 2012


I would like to serve this widget as inpage format like standart place 240*400 on the site, does it possible? Or only pop-up window?
you can see an example on the right column


We have completed mention above features as a customized plugin with features as

*  Our supporter banner ad unit helps advertiser to display multiple banners at a time.
*  The zoom-out effect triggered upon mouse-out action,allowing image to get back to its original position.
*  Upon user’s mouse hover action,zoom in effect gets triggered which allows enlarged view of an image.

To purchase this product, you can go to this link and place the order.

Frequency Capping

Friday, August 10th, 2012

Do you want to block unnecessary impressions made by a user,which results in un-fair payment?

Frequency Capping Mod will helps you to overcome this problem.

This mod allows you to set time limit and number of times a user can able to make impression on same banner.

If impressions made by a user surpasses the specified number within specified time period,then openx will not log further impressions.

Openx will continues to log impressions only after the specified time limit is met.

To purchase this product, you can go to this link and place the order.

Revenue optimization for publishers in openx

Wednesday, August 8th, 2012

Is there any  way to archive revenue optimization for publishers in openx?

Yes, openxservices implemented  the  revenue optimization for publishers in openx.
The ad matching technique links each and every impressions and clicks to the highly paid Ads. This makes the highest money that the publishers desire.The Ad Matching Techniques is suitable for all web publishers using openx regardless of location, company size and the traffic. While the publishers are monetizing their websites, this technique will increase the value of ad inventory following through the ad network.

Revenue optimization for publishers which has been highly successful for many of clients, in the recent times.

OpenX tutorial 3: Creating and Modifying banners under campaign

Saturday, February 12th, 2011

Adding & assigning banners to campaign

Create/ edit banners

A banner is the ad that will be displayed in the websites. It can be different type of file formats.

Adding a new banner:

To add a banner to a campaign:

  • .Click the Add new banner link on the Campaigns tab.

  • .Click the Add new banner link on the Banners tab.

Types of banner:

Local banner web server:

You can create the banner that will be stored in the same machine as OpenX using the Local banner (web server) option. You can upload image banners (.jpg, .jpeg, .gif, .png, .swf, .mov, .rpm file formats).

Local banner SQL:

You can create the banner that will be stored in the OpenX database using the Local banner (SQL) option. You can upload image banners (.jpg, .jpeg, .gif, .png, .swf, .mov, .rpm file formats).

External Banner:

You can create the banner that will be stored on a separate machine using the External banner option. You can create banners (.jpg, .jpeg, .gif, .png, .swf, .mov, .rpm file formats).

HTML Banner:

You can enter HTML code for banners such as plain text ads, forms, or banners with multiple images. You can also use HTML code from external ad networks such as Google Ad Sense.

TEXT Banner:

Text ads are similar in style to Google Sponsored Links.

Editing a banner:

To edit a banner Click the Banners tab. Then click on the banner which ever you want to edit. You can edit all the properties of the banner. For image type of banners you can upload new image also but you can change the type of banner.

Deleting a banner:

To delete a banner select the banners whichever you want in the Banners tab and then click the Delete button.

Activate/ Deactivate banners

To activate/ deactivate the banner Click on the Activate/ Deactivate link in the Banners tab.

Setting Delivery limitation for the banners

      • .Adding/ removing delivery limitations:

To add delivery limitation on a banner, click on any banner Delivery Options tab in the Banners tab. There you can add various delivery limitations to the banner.

To remove any particular delivery limitation for a banner click on the Red Crossed button in the right side.

Capping delivery per visitor:

You can cap the delivery of the based on the unique visitor.

Linking zones to the banner:

To link the zones with the banner click on the Linked Zones tab. There you can find all the matching websites and zones will appear. You can select the websites/ zones whichever you want to link and Click Save changes.

Append HTML code to the banner

You can append the HTML code to the banners which you have created.

Banner Management

      • .Duplicating a banner:

To duplicate a banner, click on the Actions option. There you will find the Duplicate Option.

      • .Moving a banner to other campaign:

To move a banner, click on the Actions option. There you will find the Move to Option, in that you can select the campaign in which you want to move the banner.

OpenX Tutorial 2: Creating Campaigns

Saturday, February 12th, 2011

Creating Campaigns

Campaigns belong to individual advertisers, and you should create an advertiser before defining a campaign. A campaign contains a number of Ads or Banners that can share delivery settings, or alternatively, different delivery settings can be assigned to each banner.

Creating New Campaign

Once the Advertiser is created, from the Advertisers screen click Add new campaign. This will take you to the Add new campaign screen:

The next step is to define what type of campaign is needed for this advertiser. The three campaign types are:

  • .Contract: The Ads for a contract campaign are delivered a pre-arranged number of times per day for a specific number of days.
  • .Contract (Exclusive): An exclusive contract campaign’s Ads will take up all impressions, and is prioritized above all other campaigns.
  • .Remnant: A standard campaign type that can be limited according to an end date or other specific limit.

Once the campaign type is selected for the advertiser, then the other details are needed to be filled for the campaign as shown in the below snap shot.


Enter the campaign’s start and end dates as the Advertiser Requires.


Allow you to set the campaign’s pricing model (cost per Impression/click/action, etc.).

Priority in relation to other campaigns:

The default priority level is 5. Set your priority level between 1 and 10 (10 being the highest priority). The limitation for the impressions/clicks or conversions can be set as required if advertiser desires, to a certain number per day.

Delivery capping per visitor:

Here we can limit campaign views to a certain number either in total or per session. This avoids the spam views.


If desired the advertiser and websites associated with this campaign can be hidden.

Also the companion positioning can be assigned. When the companion positioning option is enabled, OpenX will attempt to deliver all ads from this campaign together on the same page while displaying to the end user.

Once you have made your selections, hit Save Changes to go to the Campaigns screen.

eCPM Prioritization

eCPM prioritization is a feature that automatically prioritizes all of your non-contract campaigns according to each campaign’s performance. It computes the effective CPM for each of your CPC, CPA and CPM-based remnant campaigns and then determines the optimum weight to assign to each campaign so as to maximize your overall revenue. This feature is set at the account-level by the Administrator.

Admin Settings:

To enable the eCPM prioritization,

  • .Go to My Account > Preferences
  • .Click on the Campaign Preferences option in the left hand navigation menu.
  • .Click on Use eCPM optimized priorities instead of remnant-weighted priorities
  • .Save Changes.

Then you should see a list of remnant campaigns that you will need to update in order to enable or update the eCPM calculation. This list will include all remnant campaigns that do not have a price associated with them.

Go to that campaign edit page. Enter the price corresponding to the value of that campaign’s impression/click/action, etc.

Below these fields, you can see the eCPM Prioritization section. The eCPM value will automatically update with a calculation based on your entered price and the observed statistics for the given campaign. This value is read-only and cannot be manually updated by you.

You can also specify the minimum daily impressions you want to give this campaign to ensure that its statistics (and eCPM calculation) remain up to date.

Once you have set prices for all of the remnant campaigns, eCPM prioritization will keep on a running calculation of each campaign’s eCPM and automatically weight the campaigns by their measured performance.