Advanced Anti-fraud Impressions - Brand new feature

June 18th, 2014

Our product Advanced Anti-fraud Impressions effectively protects anti-fraudulent transactions online.Here are some features,
1. Stopping Anonymous Proxies from crossing Geo Location controls Fingerprint technology retrieves unique anonymous details of consumers ( devices - both fixed and mobile) based on their analyzing online behavior, online transactions, static and dynamic data stored by browsers, OS etc in real time, which are otherwise not accessible to other disturbing proxy servers, enables creating and maintaining unique device ID for any device.
The unique device ID for any device such as PC, Tablets, Smartphones etc authenticates its genuineness and even the fraudsters systems that hide their true identities can be filtered and blocked.
2. Identifying bot or non-human traffic Crawlers and anti-bot agents separates both traffic collecting information from analytics such as how long a user stays on the site, pages per visit etc.
3. Controlling Anti-Click frauds.

Native Ads – An update from dJAX Adserver

June 16th, 2014

Native ads have customized branding messages which appear in their natural form as that of the regular feeds of the website such as a twitter tweets, a facebook post, a search engine listing, an editorial story etc. Native ads have always been for advertisers in reaching their targeted audience without really being intrusive.
The native ads can be served as one of the following:

  • Instream ads
  • Activity-triggered ads
  • Branded content
  • Mobile Only ads

XML Feed Network – Integration

June 13th, 2014

XML Feed Network connects various xml feed network into our ad server which are all have unique parameters for xml feeds responses. To fetch XML feeds from various networks based on publisher and convert the highest bided feed to a text ad and display it in a publisher website / provide separate XML feed generator features for publisher getting xml feeds from our ad server.We can configure multiple feed networks by using their credentials with the limitatition for each network like, average impression, clicks so on.
XML feed generator API

XML feeds generator for publisher sharing our ad network text ads to 3rd party ad networks or ad server.This XML feed generator generate feed directly from third party / Ad network’s advertiser text ads and lends to third party server with banner title, banner text,banner display url, beacon url,clickurl,bid and conversion tracking url.

Passback Ad tags- A new feature to monetize Ads

June 12th, 2014

A Pass Back ad tags are Third-party ad tags and it helps our server in reducing the chance of displaying blank ads. The third-party tags acts as an alternative way, when our server does not have any ads to display.

In general, the third-party ad tags monetize every impressions, clicks, etc. When our server does not hold any ads to display, these third-party ad tags are displayed instead of displaying the blank ads. These Pass Back ads are also meant to be Zone specific third-party ads.

House Ad – A self-promotional Ad format

June 5th, 2014

House Ad campaigns are ad campaign that serves ads on your application utilizing your own inventory at free of cost. We can set House ads in such a way either to promote your own applications or another advertiser’s product through a direct deal.

These House Ads, also known as Default campaign helps in reducing the display of blank ads on the server. In general, when a zone is linked to a banner, ad gets displayed. Here in House Ad, banners are auto linked to zone, so ads get delivered by default.

dJAX SSP Plugin (OpenRTB API)- A new outcome

June 3rd, 2014

dJAX SSP Plugin (OpenRTB API) is for Ad server to display ads from Adexchange. It could be viewed in Display, Mobile and Video platform with the IAB Standards.

A supply-side platform or sell-side platform (SSP) is a technology platform with the single mission of enabling publishers to manage their advertising impression inventory and maximize revenue from digital media. While supply side platforms may be offered by companies specializing in this type of service but they are more often part of a wide range of inventory management related services.

Pre-Roll Plus-Video Adformat – Ad format with new feature

June 2nd, 2014

A super effective pre-roll that incorporates a highly engaging call to action (CTA), is a new feature delivered by our openxmods team. The dynamic CTA is great for driving increased awareness of the advertiser’s goal. The CTA appears shortly after the video starts and runs for its duration. A :15 or :30 second pre-roll begins playback.

Super Pre Roll CPE-Video Adformat- A new Ad format Launched

May 30th, 2014

A pre-roll video ad format, in which an interactive overlay trigger is placed on a brand’s existing video spot and many videos of the brand are attached to it. Upon ‘clicking the trigger’, viewers are engaged with many more interactive videos of the product. Unlike the typical pre-roll ads, they are placed in various positions on the screen and is designed to correspond with the ad’s content. Clicking on the overlay trigger pauses the running pre-roll and expands an interactive panel with more robust content.

Post back / Server-To-Server URL Tracking

February 26th, 2014


Do you have any plugins for OpenX to add post back URL tracking?


Yes, we have the mod / Plugin to track the post back URL using OpenX. When an ad is published on a server-side website and an click is made on the ad, it redirects the page either to certain destination URL or Application Download option. When a conversion takes place, token id will be generated at the Advertiser’s server. The Advertiser notifies the publisher about the conversion that taken place by sending the token id to adserver through the postback URL process. The details which are passed to adserver will be recorded in adserver database in order to track conversions.

To purchase this product, you can go to this link and place the order

IAB Full Page Flex - New Adformat - Support for Mobile

June 14th, 2013


We want to display the Ad in the large size in the Mobile covering the screen which should be more attractive and high ROI ?

You have any plugin/Module to display the ad and also it will need to support the IAB Standards.


Yes, we have the adformat to satisfy your needs. IAB Full page flex Ad Unit is a full screen fit with the Mobile devices. User can swipe to close the ads from top to bottom or bottom to top or left to right or right to left.

The Add format is designed for the smart phones and Tablets. The Full page flex ad unit can be contained in a web browser or an application native to a Mobile device.
Supported Banner types are all image type and SWF files.

Background type will have the space between creative foregorund and ad container and we can use default banner creation for background ads and foreground type will have to display the ads in this fore ground container.

There are 4 default IAB Input Designs for different resolutions with the define size for the Foreground and background and have flow the IAB Statndards for the Banner size. The ads should make the minimal demands possible on the device and data connection. The user must always be fully in control with an easy to understand and use interface from open to close.

To purchase this product, you can go to this link and place the order